Ranbir Kapoor’s ARKS Unveils Its First Fragrance: ARKS Day
Excitement is in the air as **ARKS**, the innovative lifestyle label founded by Bollywood superstar **Ranbir Kapoor**, makes a significant stride into the olfactory world with the launch of its debut fragrance—**ARKS Day**. This gender-inclusive scent is now available for purchase on **Instamart** across major cities including **Bangalore, Mumbai, Delhi-NCR, Kolkata, and Hyderabad**.
A New Chapter for ARKS: The Birth of ARKS Day
Since its inception in **February 2025**, ARKS has swiftly garnered a loyal following, thanks to its clean aesthetics, purposeful drops, and emotional resonance with India’s trend-conscious youth. With **ARKS Day**, the brand expands its allure beyond clothing, offering a fragrance that promises not just to be worn, but **experienced**. This scent is meticulously crafted as a **gender-neutral, everyday perfume** that is “**understated yet memorable**.” It encapsulates ARKS’ philosophy of intertwining culture, emotion, and functionality, turning the act of fragrance into a daily ritual for a modern, mindful audience.
Insights from the ARKS Visionary
“Fragrance felt like the **natural next step** for ARKS—it’s personal, intimate, and the final layer of self-expression,” states **Abhinav Verma**, CEO and Co-founder of ARKS. He emphasizes, “With ARKS Day, we’re navigating into a realm that’s deeply emotional yet often overcomplicated. Our goal was to maintain simplicity, style, and accessibility. Launching on Instamart allows us to meet consumers where they are—**delivering elevated essentials** directly to their doorsteps within minutes.”
Collaborative Innovation: A Partnership with Instamart
Speaking on the exciting collaboration, **Hari Kumar G**, Chief Business Officer at Instamart, remarks: “We’re thrilled to partner with ARKS for the launch of ARKS Day. The brand resonates perfectly with a generation that prioritizes **design-consciousness, agility**, and **emotional awareness**. This collaboration not only provides instant access to a thoughtfully crafted product but also adds a **touch of Ranbir Kapoor’s charisma** to users’ lives in just 10 minutes.”
Conclusion: The Future of Fragrance with ARKS
As ARKS ventures into the fragrance domain, it invites consumers to embrace a new dimension of self-expression. **ARKS Day** is more than just a perfume; it’s a shift in how we perceive and utilize fragrances—transforming them into a personal signature that complements everyday life. With a commitment to **quality and accessibility**, ARKS Day is poised to become a staple in the fragrance collection of the modern individual.
For more information about ARKS and to explore the exciting world of **ARKS Day**, visit [Instamart](https://www.instamart.com) and discover how you can elevate your daily routine with this remarkable fragrance.
