Global 100 Direct Selling Company List for 2020: Who Made the Cut?
If you’re interested in the world of direct selling, you’re probably always on the lookout for the biggest and most successful companies in the industry. Luckily, there’s an annual ranking list that can help you with that: the Global 100 Direct Selling Company List. This list is compiled every year by the Direct Selling News (DSN) magazine, and it ranks the top direct selling companies in the world based on their revenue performance.
The year 2020 has been quite challenging for businesses worldwide, including the direct selling industry. However, despite the economic downturn caused by COVID-19, the direct selling industry has continued to grow and flourish. In fact, according to the DSN Global 100 list, the top 100 direct selling companies worldwide generated more than $300 billion in revenue in 2020, which is a testament to the industry’s resilience and adaptability.
So, who made the cut in the 2020 Global 100 Direct Selling Company List? Let’s take a closer look.
Ranking Criteria
To qualify for the Global 100 list, a company must meet specific criteria. First, it must have a minimum of $100 million in annual revenue. Second, it must operate in more than one country. Third, it must be involved in products or services that are sold through independent contractors rather than in a traditional brick-and-mortar store setting.
The 2020 Global 100 Direct Selling Company List
Here are some of the highlights from the 2020 Global 100 Direct Selling Company List:
1. Amway – With a revenue of $8.4 billion, Amway tops the list for the 12th consecutive year. Amway designs, manufactures, and sells health and beauty products, as well as home care, personal care, and nutrition products, in over 100 countries.
2. Avon Products, Inc. – In second place with a revenue of $5.5 billion is Avon Products, Inc., which has been in operation for over 130 years. Avon is a beauty and personal care company that sells its products through more than six million independent sales representatives in over 100 countries.
3. Herbalife Nutrition – With a revenue of $4.9 billion, Herbalife Nutrition is a global nutrition company that sells weight management, nutrition, and personal care products in over 90 countries.
4. Vorwerk – Based in Germany, Vorwerk is a diversified company that operates in various industries, including kitchen appliances, cosmetics, and financial services. With a revenue of $4.7 billion, Vorwerk ranks fourth on the list.
5. Natura & Co. – A multinational Brazilian cosmetics company, Natura & Co. ranks fifth on the list with a revenue of $3.9 billion. The company sells its products through consultants and direct sales representatives in nine countries.
Other notable companies that made the 2020 Global 100 list include Mary Kay (6th), Nu Skin (9th), Tupperware Brands (17th), and Oriflame Cosmetics (23rd).
FAQs
1. What is the Direct Selling News (DSN) magazine?
DSN is a leading trade publication that covers the direct selling industry. Every year, it publishes the Global 100 Direct Selling Company List, which ranks the top direct selling companies in the world based on their revenue performance.
2. What is direct selling?
Direct selling is a business model in which companies sell products or services directly to consumers through independent contractors, typically referred to as sales representatives, consultants, or distributors. These individuals are not employees of the company but rather operate their own businesses and earn income by selling the company’s products and recruiting others to do the same.
3. How has the COVID-19 pandemic affected the direct selling industry?
Like many other industries, the direct selling industry has been impacted by the COVID-19 pandemic. However, many direct selling companies have adapted to the new reality by leveraging technology and implementing virtual selling and recruiting strategies. As a result, the industry has continued to grow and thrive in 2020.
4. Can I become a sales representative for one of the companies on the Global 100 list?
Most of the companies on the Global 100 list offer opportunities for individuals to become independent sales representatives. To learn more about the requirements and opportunities for each company, visit their website or contact their customer service department.
5. What are the benefits of being a direct selling company?
For individuals, the direct selling industry can offer a flexible and rewarding opportunity to start their own business and earn income on their own terms. For companies, direct selling provides a scalable and cost-effective distribution model that enables them to reach customers in multiple countries and markets.
