Title: Top 10 Direct Selling Companies in the World in 2020
Direct selling is an innovative and effective path to market products and services directly to the end consumer. It can be done face-to-face, online, through party plans, or network marketing. Over the years, this industry has experienced tremendous growth and has become a multi-billion dollar industry. In this article, we will be discussing the top 10 direct selling companies in the world in 2020.
1. Amway
Amway is a multinational direct selling company that has been in operation since 1959. It is the world’s largest direct selling company with a presence in over 100 countries and territories. They specialize in personal care, home care, and health and wellness products. In 2019, they generated $8.4 billion revenue.
2. Avon
Avon is also a multinational direct selling company that specializes in personal care products. It was founded in 1886 and currently operates in over 100 countries. In 2019, they generated $5.5 billion revenue.
3. Herbalife
Herbalife is a global nutrition company that offers weight management, targeted nutrition, energy, and fitness products. They have been in operation since 1980 and operate in over 90 countries. In 2019, they generated $4.9 billion revenue.
4. Vorwerk
Vorwerk is a German direct selling company that operates in the household and cosmetics sectors. They are known for their flagship product, the Thermomix, which is a multifunctional kitchen device. In 2019, they generated $4.2 billion revenue.
5. Mary Kay
Mary Kay is a cosmetics and skincare company that was founded in 1963. They have a presence in over 40 countries and offer a wide range of products. In 2019, they generated $3.6 billion revenue.
6. Natura
Natura is a Brazilian company that specializes in cosmetics, skincare, and fragrances. They operate in several countries in Latin America, Europe, and Asia. In 2019, they generated $3.4 billion revenue.
7. Nu Skin
Nu Skin is an American direct selling company that offers anti-aging and wellness products. They have a presence in over 50 countries and their revenue in 2019 was $2.7 billion.
8. Tupperware
Tupperware is an American company that specializes in kitchen and home products. They operate in over 100 countries and generate revenue from parties and direct sales. In 2019, their revenue was $2.1 billion.
9. Oriflame
Oriflame is a Swedish company that offers personal care products. They have a presence in over 60 countries and their revenue in 2019 was $1.4 billion.
10. Rodan + Fields
Rodan + Fields is an American company that specializes in skincare products. They operate in the United States, Canada, and Australia. In 2019, their revenue was $1.5 billion.
Conclusion
Direct selling companies have brought a new dimension to the retail industry. They have empowered entrepreneurs to build sustainable businesses by selling products and services directly to consumers. Amway, Avon, Herbalife, Vorwerk, Mary Kay, Natura, Nu Skin, Tupperware, Oriflame, and Rodan + Fields are some of the top direct selling companies in the world. They specialize in different sectors but all have one thing in common – a commitment to delivering high-quality products and services to their customers.
FAQs
1. What is direct selling?
Direct selling is a marketing strategy where companies sell products and services directly to consumers without the use of intermediaries.
2. How do direct selling companies operate?
Direct selling companies typically use a network of independent representatives who earn commissions based on the products they sell.
3. What are the advantages of direct selling?
Direct selling allows companies to reach their target market more effectively while providing a flexible platform for entrepreneurs to earn income.
4. What are the disadvantages of direct selling?
Direct selling may be perceived as intrusive or aggressive by some customers. Additionally, building and maintaining a network of representatives can be time-consuming and expensive.
5. How can I become a representative for a direct selling company?
Most direct selling companies have an application process that interested individuals can complete on their website. Applicants may have to undergo training and meet certain sales targets to maintain their status as representatives.
