Unlocking the Potential of Radio Advertising
In the dynamic and ever-evolving media landscape, radio advertising stands out as a powerful tool for brands aiming to forge authentic connections with their audiences.
At Global, we have empowered local businesses throughout the UK to harness the influence of our trusted radio brands, leading to heightened brand awareness, increased foot traffic, and measurable results.
Join us as we explore how some of the most prominent local businesses are leveraging radio advertising to surpass their campaign goals.
North Weald Market – Igniting Footfall & Brand Awareness Through Radio
Objective: Drive footfall and enhance brand awareness
Global collaborated closely with North Weald Market to deploy a meticulously crafted and strategically timed campaign via Heart and Capital stations. Targeting the days leading up to Saturday markets and key bank holidays, the campaign featured diverse ad formats that catered specifically to market traders. As a result, the client witnessed remarkable outcomes:
“The campaign significantly increased footfall to our market site in North Weald. Stall holders reported that they heard the ads, and the influx of new customers demonstrated a boost in brand awareness and consideration.”
This six-week initiative effectively engaged new customers and solidified the market’s place in the community.
Merseyrail – Sustaining Year-Round Awareness with Integrated Campaigns
Objective: Drive awareness and boost website traffic for seasonal initiatives
Merseyrail executed a comprehensive 12-month integrated campaign that included radio airtime, sponsorships, DAX, and outdoor advertising. Their holiday campaign, “More reasons to Merseyrail this Christmas,” generated measurable increases in web traffic and ticket sales during the campaign. The client remarked:
“Working with the Global team has been remarkable! They are always responsive and provide invaluable support to meet our campaign objectives.”
This example illustrates how persistent brand awareness strategies, when paired with digital initiatives, can lead to continued success.
Ashwood Homes – Elevating Sales & Brand Trust with Radio and DAX
Objective: Enhance sales and fortify brand presence
Ashwood Homes experienced a substantial boost in sales after launching their combined radio and DAX campaign. The client shared:
“We have seen an exceptional increase in sales since utilizing radio and DAX. The trusted nature of radio has immensely aided our brand awareness.”
Furthermore, the client acknowledged the critical role of personalized support from their Account Manager and Creative Writer, enhancing the brand’s message and maintaining an engaging presence.
Efteling – Building Long-Term Growth Through Consistency
Objective: Enhance brand awareness
Efteling has developed a robust partnership with Global, regularly booking airtime across Heart stations and employing bus ads during key seasonal periods. Their recent campaign aimed to boost bookings for the 2025 season, focusing on overnight stays. The result? An overwhelming success:
“The bookings surpassed our expectations! We couldn’t be happier with these results!”
Efteling’s achievements underscore how sustained advertising, paired with imaginative tactics, can drive year-on-year growth in the UK market.
The Key Takeaway
These success stories highlight several compelling reasons local brands consistently turn to radio:
- Targeting the right audience with precise geographic and demographic strategies
- Fostering trust and emotional connections through familiar, consistent voices
- Delivering measurable outcomes, from awareness to consideration and action
Whether you aim to promote an event, increase product sales, or establish a trusted local brand, radio advertising offers a robust impact that stands out amidst the noise of the digital world.
Ready to discover how radio can propel your brand to new heights? Contact our local team today to explore how we can design a campaign tailored specifically to your business objectives.
