Netflix will take part in upcoming VFC projects.
## **Netflix Ads Joins the Video Futures Collective: A Game-Changer for Streaming Advertising**
Netflix Ads has officially become a member of the **Video Futures Collective (VFC)**, an industry powerhouse focused on revolutionizing video streaming advertising in Australia. This collaboration promises to reshape the digital landscape for advertisers and content creators alike.
### **A Collective of Giants**
With this announcement, Netflix Ads joins an elite group of players, including **Amazon Advertising, Disney Advertising, Foxtel Media, Samsung Ads, SBS, Vevo,** and **YouTube**. This union not only amplifies Netflix’s presence but also strengthens the collective voice of the streaming industry in Australia.
### **Expert Insights into the Collaboration**
**Heidi Monro**, the Senior Manager of Advertising Sales at Netflix ANZ, expressed her enthusiasm:
> “Joining the VFC is a significant milestone for our Ads business in Australia. VFC serves as a crucial forum for dialogue and partnership amongst streamers, broadcasters, advertisers, and publishers. This allows us to achieve shared industry goals while enhancing practices and measurement techniques.”
### **What is the Video Futures Collective?**
The **VFC**, founded to advance research and set industry standards, focuses on collaborating with advertisers and agencies to drive audience measurement and promote sustainable digital video practices.
**Toby Dewar**, a steering committee member and Director of Customer Engagement at Foxtel Media, highlighted the importance of this addition:
> “The addition of Netflix Ads to the VFC is a landmark moment, reinforcing our collective’s reach and influence. With Netflix Ads now at the table, our vision for a more collaborative future is stronger than ever.”
### **Exciting Projects on the Horizon**
As part of its commitment, Netflix will participate in upcoming VFC projects that include **a national study into advertising attention in streaming environments** and **research on the commercial impact of video platforms for brands**. The implications of these studies could redefine how advertisers approach streaming platforms, optimizing engagement and effectiveness.
### **The Future of Streaming Advertising**
The entrance of Netflix Ads into the VFC signifies a transformative shift in the advertising space, promoting a more cohesive strategy among major players in streaming. As these companies collaborate, the potential for innovative solutions and better audience engagement grows exponentially.
### **Join the Conversation**
What are your thoughts on Netflix’s entrance into the Video Futures Collective? **Share your views in the comments section below**! If you have any news stories or tips, reach out to us at [[email protected]](mailto:[email protected]).
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