Meghan Markle’s Major Announcement: Mark Your Calendars for a Sweet Surprise!
Meghan Markle, the Duchess of Sussex, is making headlines again with an exhilarating update regarding her lifestyle brand, As Ever. Mark June 20 on your calendar, because that’s when her eagerly-anticipated product restock is set to launch, following a wildly successful debut that saw items sell out in less than one hour!
A Sweet Tease on Social Media
In a captivating Instagram post, Meghan shared a tantalizing glimpse of what’s to come. “Oh yes, honey…sweet things await,” she wrote, alongside an enticing image of pancakes drizzled in honey and adorned with succulent raspberries. She encouraged fans to “mark your calendars for June 20 at 8 a.m. PT – we’re bringing back your favorites, plus some delicious surprises you won’t want to miss!”
An Exciting Road Ahead for As Ever
The Duchess further elaborated on this thrilling news in her newsletter, expressing heartfelt gratitude for the overwhelming support received during the debut of As Ever. “To see everything sell out in less than an hour was an amazing surprise,” Meghan remarked. Her excitement is palpable, and it paves the way for an insightful look into her vision for the brand.
Focus on Customer Satisfaction
In a recent episode of her podcast, Confessions of a Female Founder, Meghan shared her philosophy on addressing customer needs. She emphasized the importance of avoiding a "scarcity mentality" typically employed by many brands. “I don’t want you to eat that jam once every six months. I want that to be on your shelf all the time,” she explained. Instead of creating products that consumers feel they must hoard, Meghan’s approach prioritizes accessibility.
A Year of Accomplishments
2025 has proven to be an astonishing year for the mother of two. In addition to launching her lifestyle brand, she introduced her podcast, Confessions of a Female Founder, a platform where she discusses challenges and successes in her entrepreneurial journey.
Navigating Business Success
Reflecting on the instant triumph of As Ever, Meghan recognized the necessity to pause, assess, and ensure that they are fully equipped to meet consumer demand. “Let’s wait until we are completely stable and have everything we need,” she advised. This proactive approach speaks to her commitment to delivering satisfaction and quality.
Expanding Horizons: Fashion is Next!
Looking ahead, Meghan has ambitious plans to expand As Ever into the fashion space. She expressed her aspirations, saying, “I want to really focus on the hospitality angle of As Ever, but we can also understand customer needs seasonally."
Her vision remains rooted in the essence of home and garden, weaving together her life experiences and passions into a brand that resonates with consumers. “Fashion is a category I plan to explore down the line because I find it to be an intriguing space for me,” she added.
Ready to Dive into Meghan’s World?
With her dynamic approach to business, Meghan Markle is redefining what it means to be a modern entrepreneur. If you’re just as excited as we are about the developments with As Ever, be sure to keep an eye on June 20—and perhaps indulge in a little honey and jam while you await more delicious surprises from the Duchess!
For more insights into Meghan Markle’s journey, check out her podcast on Lemonada Media and let her innovative spirit inspire you.
Stay updated with Meghan’s endeavors and join the conversation in the comments below! What are you hoping to see from As Ever this June?
