Ribs & Burgers Unveils a Bold New Branding Experience
An art-led redesign that redefines dining! Fast-casual chain Ribs & Burgers has set the stage for an exciting transformation, reopening its Perth location with a stunning new look that elevates the brand experience to a whole new level.
The Reopening: A Fresh Start
Slated to reopen on July 2, 2025, Ribs & Burgers has crafted what they call an “art-centric transformation.” After temporarily closing on June 8, 2025, the restaurant is ready to welcome back patrons with an innovative architectural approach that promises a feast for the eyes as well as the palate.
The Heart of the Redesign: Central Artwork
At the core of this transformation is a captivating central artwork that serves as a narrative spine for the entire space. This artistic centerpiece not only guides diners from entrance to exit but also celebrates Australia’s rich history and vibrant meat culture. It’s a thoughtful design choice that immerses patrons in the essence of what Ribs & Burgers is all about.
A Collaboration with Creative Excellence
Partnering with the esteemed interior design firm COOOP, Ribs & Burgers has elevated its dining atmosphere to new heights. The founder of COOOP, Callie van der Merwe, elaborated on their vision:
"We strategically use the artwork as a focal point and navigational anchor to create an immersive processional journey through the dining space. Seating is arranged to frame the artwork, ensuring every customer connects with the brand’s story, enhancing discovery, engagement, and overall dining experience.”
This narrative-driven design aims to create a sense of belonging, allowing diners to feel part of an ongoing story that unfolds with each visit.
A Grand Celebration for the Reopening
To mark this exciting new chapter, Ribs & Burgers is pulling out all the stops. On opening day, they will award 100 lucky dine-in guests the chance to win free ribs for a year! Patrons will have the opportunity to win 24 full racks of their choice—beef, pork, or lamb—redeemable in pairs each month for a whole year!
Moreover, diners can look forward to additional promotions that will add even more value to their experience.
Visit the New Ribs & Burgers
If you’re in Perth, don’t miss the chance to experience this awe-inspiring transformation firsthand! Visit them at 140 William St, Shop 24, Perth, Western Australia.
Conclusion: More Than Just a Meal
Ribs & Burgers not only serves delicious food but is now also a visual feast. With its art-centric redesign, the brand transcends the traditional dining experience and invites customers to engage with a rich narrative filled with culture and community. This is more than just a meal; it’s an immersive journey.
Are you excited to experience the fresh branding at Ribs & Burgers? Let us know your thoughts in the comments below!
For more insights on effective branding strategies, check out Forbes on Branding.
