Loren Gordon Takes the Helm as Marketing Director for Seven Acres and The Medallion
Exciting changes are afoot at Seven Acres Jewish Senior Care Services and The Medallion Jewish Assisted Living Residence! Loren Gordon has been promoted to Marketing Director, bringing her unique blend of creativity and expertise to these cherished institutions.
A Visionary Leader
In her new role, Gordon will spearhead the strategic marketing initiatives for both The Medallion and Seven Acres. This includes overseeing the websites, social media channels, and print advertising. “I am an artist with a diverse set of creative skills that will be invaluable in this role,” Gordon shared in a recent interview with the Jewish Herald-Voice (JHV).
Enhancing Online Presence
One of Gordon’s immediate priorities is a website refresh and enhancing the organization’s social media presence. She expressed her enthusiasm, stating, “Through these channels, I can showcase the beautiful personalities of our staff and residents.” She aims to invite the community to experience the vibrant activities and events at Seven Acres and The Medallion.
Standout in a Competitive Market
Gordon’s vision is clear: she intends to boost The Medallion’s market share and brand visibility amidst fierce competition. “We have many large corporate competitors, but I want The Medallion to stand out,” she remarked confidently. Gordon emphasizes that “no one provides better care” than her team.
Collaborative Spirit
In her role, Gordon will also continue her responsibilities in sales and marketing, offering tours and managing admissions for The Medallion. She will work closely with CEO Marsha Cayton, who praised Gordon’s leadership and commitment: “Loren is a leader who enjoys new challenges and consistently delivers excellent results.”
Administrative Changes
Alongside Gordon, Darra Cunningham will serve as her assistant, while Amy Sonnenberg steps into the role of Assistant Director of Development. Together, this team is poised to make significant strides in their marketing efforts.
Educational Background and Career Journey
Gordon’s qualifications are impressive. She holds an A.S. degree in biology and nutrition and is certified by the National Certification Council for Activity Professionals as an Activities Director. Additionally, she earned a Bachelor of Science degree in consumer science, graduating cum laude from the University of Houston’s College of Technology in 2020. In 2022, she received a master’s degree in global retail, graduating with highest honors, and is a Google-certified project manager.
Commitment to the Community
With a robust 25-year career as a health and wellness consultant, Gordon transitioned to work with seniors, initially serving as an Activities Director and Memory Care Manager before moving into her sales and marketing role. “I love that our organization is faith-based and what it means for the Jewish community,” she remarked. “I consider it a mitzvah to shine a light on the important work we do.”
Gordon is deeply involved in the Jewish community; she is a lifelong Hadassah member and serves on multiple boards, including the Houston Jewish Professionals networking group and the Jewish Federation’s Business and Professional Group.
Personal Touch
Balancing her busy career, Gordon resides in Westbury with her husband, Rabbi Dan Gordon, and their two dogs. She is a proud mother of five adult children. In her spare time, you can find her enjoying her hobbies, which include cooking, reading, art, and continuous learning.
Conclusion
With Loren Gordon at the helm, the future looks bright for Seven Acres and The Medallion. Her innovative spirit and dedication not only enhance the institutions’ marketing efforts but also ensure that they continue to provide exceptional service to the community. Stay tuned for exciting developments as they unfold!
For more information about Seven Acres and The Medallion, visit their official websites and explore the valuable services they offer to their residents and the broader community.
