Meta and Oakley: A New Era of AI-Powered Eyewear
In a groundbreaking collaboration, Meta has joined forces with renowned sports eyewear brand Oakley to launch the cutting-edge AI-powered glasses, known as the Oakley Meta HSTN. This new venture marks an exciting expansion into the world of wearable technology, following the impressive success of the iconic Ray-Ban Meta glasses.
Expanding Wearable Tech
As consumer interest in AI-powered devices continues to skyrocket, Meta is leveraging this momentum by deepening its partnership with Oakley and its parent company, EssilorLuxottica. This collaboration is set to redefine how we think about eyewear, merging advanced technology with athletic performance.
Features of the Oakley Meta HSTN
The Oakley Meta HSTN boasts an impressive range of features designed to enhance the user experience:
- Hands-Free High-Resolution Camera: Capture stunning moments effortlessly.
- Open-Ear Speakers: Stay connected while enjoying your surroundings.
- Water Resistance: Perfect for sports enthusiasts who never want to miss a beat.
- Meta AI Capabilities: Smart tech that adapts to your needs.
These features create a compelling offering for those who demand both style and functionality.
Availability and Launch
Mark your calendars! The Oakley Meta HSTN will be available for preorder starting July 11, priced at $499. Later this summer, additional models will launch, starting at $399. The glasses will rollout across North America, Australia, and several European countries, with plans to expand to Mexico, India, and the United Arab Emirates by year-end.
These smart glasses are set to make their debut at major sporting events like Fanatics Fest and UFC International Fight Week, where attendees can experience the fusion of fashion and technology firsthand.
The Competitive Landscape
While Meta is making significant strides in the AI eyewear market, Snap recently announced its own smart glasses named Specs, aiming for a consumer launch next year. Not to be left behind, tech giant Google is exploring similar advancements, making the wearable tech space increasingly competitive.
Conclusion: A Glimpse into the Future
Meta and Oakley’s collaboration signals a thrilling shift in the wearable tech landscape. With its innovative features and stylish design, the Oakley Meta HSTN is more than just eyewear; it’s a glimpse into a future where technology seamlessly integrates into our daily lives.
For more information on this exciting partnership, stay tuned to ET BrandEquity.
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