Unveiling the Best Agencies in Beauty and Wellness for 2025
Behind every exceptional beauty product and revolutionary wellness campaign is a vibrant ecosystem of talented professionals devoted to redefining brand narratives. These unsung champions—from strategists to creatives—are the driving forces that help brands create their own magic, ensuring they don’t just survive, but thrive in the fast-paced industry landscape.
The Importance of Industry Expertise
In today’s rapidly evolving market, it’s not enough for agencies to rely solely on creativity. The most effective partnerships stem from a profound understanding of the industry, a commitment to collaboration, and the ability to deliver innovative, relevant, and emotionally resonant solutions. Recognizing this vital role, the BeautyMatter Awards celebrate the agencies that continuously challenge norms, uphold quality standards, and help shape the future of beauty and wellness.
Celebrating Creative Excellence: The 2025 BeautyMatter Award Finalists
Welcome to the spotlight! Here, we present the finalists for the 2025 BeautyMatter Awards within the agency category—each a beacon of creativity, expertise, and commitment to excellence.
1. Bartlett Brands
San Francisco has birthed a powerhouse! With two decades of experience, Bartlett Brands specializes in wellness and female health. This creative innovation agency is renowned for its expertise in pinpointing emerging business opportunities, making them a go-to partner for disruptive startups. "We transform vision into reality without the need for a playbook—just pure brand magic."
2. Do Things
Based in New York, Do Things is a full-service creative agency known for amplifying both global beauty icons and innovative newcomers. They offer masterful identity creation, packaging design, and digital content, always leveraging a unique “design with a point of view” approach. "Enriching product experiences raises business results to new heights."
3. Free The Birds
Operating from London, this independent agency harnesses 25 years of experience in beauty and wellness. Their diverse team embodies the philosophy of “Beautiful Thinking,” blending insight and imagination to create ideas that not only capture attention but also drive lasting impact.
4. Front Row
Born from a collaboration of specialized agencies, Front Row merges brand strategy with digital marketing and business intelligence. Their boutique model allows them to maintain a deep focus on beauty, with a commitment to excellence. "Front Row is 100% beauty-centric—it’s our passion!"
5. Matte Projects
Emerging from a background in music, fashion, and nightlife, Matte Projects excels at creating unforgettable brand experiences. They masterfully integrate strategy and creativity to develop campaigns that resonate emotionally and culturally, establishing clients as market tastemakers.
6. Iced Media
In the realm of digital marketing, Iced Media stands at the forefront. Specializing in social ads, they leverage an AI-powered tech stack to optimize beauty brand advertising across major platforms like Meta and TikTok, driving impressive scale and results.
7. Phidel Digital
Founded by veteran digital marketer Philip Atkin, Phidel Digital is focused on consumer insights and growth strategies for innovative brands. Their unique methodology emphasizes engagement and development, making them indispensable allies for brands on the rise.
8. Stella Rising
A trailblazer in the industry, Stella Rising is a women-led agency managing over $160M in media annually. Their integrated, analytics-first approach allows for agile, insight-driven strategies that accelerate profitable growth while maintaining transparency.
9. View Imaging
With two decades of expertise, View Imaging excels in creative production, enabling clients to maximize efficiency and meet the demands of modern retail. Their commitment to the "Return on Creative" equation leads to higher quality outputs at faster rates.
10. 1r Agency
This global agency thrives on creativity and digital innovation to enhance brand visibility across the customer journey. Their multidisciplinary team collaborates to ensure brands connect meaningfully with their audiences at every stage.
11. Envision Horizons
Focusing on Amazon growth, Envision Horizons provides data-driven strategies that elevate brand presence and profitability. Their expertise is invaluable for brands seeking to harness the power of Amazon’s evolving marketplace.
12. Navigo Marketing
Navigo specializes in scaling Amazon and Ulta.com businesses for beauty brands. Their proactive approach identifies growth opportunities while strategically positioning clients ahead of market trends.
13. Foundation
With offices in New York and Los Angeles, Foundation is a strategic communications firm adept at launching and elevating industry-leading brands that disrupt categories and reshape cultural perceptions.
14. DripComm
This integrated marketing powerhouse excels in strategic stunts and experiential activations specifically tailored for the beauty, wellness, and lifestyle sectors. "DripComm isn’t just a PR agency—we’re cultural architects."
15. Studio Beauty
Known for revolutionary brand storytelling, Studio Beauty harnesses social-first strategies to achieve a high visibility drumbeat across traditional press and nontraditional media. "Our approach amplifies brand moments in this crowded marketplace."
16. MP-IMC
Based in New York, MP-IMC tailors its PR efforts to serve brands throughout their journey—from startups to established names. They transcend the ordinary by propelling client narratives into compelling stories.
17. Juliette Group
Rooted in editorial instincts and cultural fluency, Juliette Group has evolved its strategies to craft high-impact stories for an expanding client list, ensuring their campaigns remain relevant and timely.
18. 1Milk2Sugars
This digital communications agency employs strategic imagination to deliver dynamic solutions. "We move at the speed of culture, shaping trends rather than following them."
19. Agency Guacamole
Founded in 2016, Agency Guacamole redefines creative communication by connecting ideas, people, and platforms, crafting impactful campaigns that resonate across audiences.
20. Artisan Council
A social and digital marketing agency, Artisan Council prioritizes building meaningful relationships between brands and audiences through strategic and high-quality creative executions.
21. Creatable
Creatable is a platform that allows creators to deliver engaging content directly to consumers through shoppable video experiences. Their insights drive performance across the sales funnel, ensuring brands engage audiences effectively.
22. Ogaki
Specializing in luxury and prestige beauty brands, Ogaki develops bespoke marketing strategies that enhance brand desirability and drive sales.
23. Song Candy Media
Founded by experts in digital marketing and music, Song Candy Media combines community and audio expertise to craft captivating marketing strategies that leave lasting impressions.
As we celebrate the 2025 BeautyMatter Award finalists, we acknowledge the value these agencies bring—not just to their clients, but to the entire beauty and wellness landscape. Their innovative approaches and unwavering commitment to excellence set the bar high for industry standards. Let’s embrace the future as these agencies continue to shape the narratives of beauty and wellness!
