Life Time Unveils New Flagship Fitness Club Near Bryant Park
In a thrilling development for health and wellness enthusiasts, Life Time, the leading health brand, is opening its highly anticipated flagship location in New York City, strategically situated near the bustling Bryant Park. This state-of-the-art fitness and wellness club is poised to enhance the city’s vibrant lifestyle landscape.
Major Lease Announcement
Life Time has signed a 20-year lease for an expansive 52,000-square-foot facility spread across four floors at Property & Building Corporation’s (PBC) impressive 10 Bryant Park. This announcement reflects a growing trend in urban wellness, where fitness centers are increasingly becoming essential lifestyle hubs.
A Prime Location
The new Life Time club contributes significantly to the almost full occupancy of the 865,000-square-foot building located at the southwest intersection of Fifth Avenue and West 40th Street—previously known as 452 Fifth Avenue. This follows tech giant Amazon’s substantial 330,000-square-foot lease at the same property, indicating a shift in the area as a prime destination for both corporate and lifestyle brands.
Evolving the Landscape
Patrick Smith from JLL, who facilitated the deal, said, “The Life Time transaction further defines the evolution for this section of Fifth Avenue and enhances the Grand Central District westward and the Bryant Park District eastward.” With Shaver Hall, an upcoming food hall, and other lifestyle offerings on the horizon, the area continues to transform into an exciting destination.
Insights on Leasing Trends
While the specifics of the lease’s asking rent remain undisclosed, a recent report by CBRE indicates that retail rents in Manhattan averaged $659 per square foot in the first quarter of 2025. This context highlights the competitive nature of leasing in this lucrative urban market.
Amenities to Impress
Life Time’s flagship location, scheduled to open in December 2026, will mark the chain’s 11th outlet in New York City. The facility will boast premium amenities such as:
- A co-ed wet suite
- Steam rooms and saunas
- A cold-plunge pool
- Modern fitness studios
- Training spaces
- Spas
- Co-working and library areas
This comprehensive offering positions Life Time not just as a gym but as a holistic lifestyle destination for city dwellers.
Additional Developments at 10 Bryant Park
The excitement doesn’t stop with Life Time. Union Square Hospitality Group is reportedly in advanced negotiations to secure the final 5,000-square-foot ground-floor retail space at 10 Bryant Park for a new hospitality venue operated by acclaimed restaurateur Danny Meyer. This speaks volumes about the building’s vibrant potential to house a variety of lifestyle-oriented businesses.
The Journey of 10 Bryant Park
PBC’s journey with the building has been quite the roller coaster. After purchasing 452 Fifth Avenue for $330 million, PBC aimed to offload it for $855 million in December 2023. While that deal fell through due to financial constraints amid rising interest rates and uncertainties from the COVID-19 pandemic, the recent surge in leasing activity signals a robust recovery.
A Vision for the Future
Eli Elefant, CEO of PBC-US, remarked, “This [Life Time] lease represents the capstone of a remarkable repositioning journey that has elevated this property into one of New York City’s premier office destinations.” The success in leasing underscores the enduring allure of strategically located properties with tailored amenities.
The Broader Tenant Landscape
10 Bryant Park also houses several noteworthy tenants, including Swiss pharmaceutical firm Novartis, private equity group 17Capital, and others, creating a dynamic ecosystem that supports both corporate and fitness-oriented lifestyles.
As the landscape of urban living continues to evolve, Life Time’s flagship club is set to play a pivotal role in redefining wellness and lifestyle in the heart of Manhattan. This new chapter not only elevates the offerings at Bryant Park but also affirms New York City’s status as a leading destination for health and wellness enthusiasts.
For further updates, follow the progress of Life Time and its journey in transforming urban wellness spaces.
