Program Format: Online | Full- or Part-Time
Master of Professional Studies (MPS) Requirements
Business for Creatives (BCR) – Brand & Luxury track
Redefine Luxury. Shape Cultural Futures. Lead with Creative Strategy.
The Master of Professional Studies (MPS) in Business for Creatives: Brand and Luxury Management at MICA is a transformative graduate program tailored for bold creatives, brand visionaries, and cultural innovators. If you’re ready to thrive at the intersection of design, storytelling, and luxury, this program is your launchpad.
Program Overview
MICA’s MPS – Brand and Luxury Management track offers a **distinctive and compelling educational experience** that appeals to a select audience of design-savvy professionals and aspiring brand strategists. Dive into the **luxury markets**, explore **cultural branding**, and embrace **emerging technologies**.
This **one-year**, **30-credit** interdisciplinary program immerses you in the dynamic landscape of luxury—from ethical craftsmanship and global storytelling to AI-driven brand systems and speculative futures. Gain insights into building **brand ecosystems** and crafting **cultural value**, all while learning to lead with intention in fashion, product design, experiential marketing, and emerging luxury sectors.
Curriculum Highlights
- Luxury Reimagined: Unpack the ethics, equity, and excellence defining contemporary luxury.
- Brand Alchemy: Master the art of narrative, identity, and visual systems.
- Cultural Value: Learn to position brands at the crossroads of heritage, relevance, and impact.
- AI x Luxury: Utilize cutting-edge technology for generative design and digital brand futures.
- Global Markets, Local Stories: Lead and navigate in diverse global brand contexts.
Why Choose MICA?
- Renowned as a top-ranked art and design institution with global influence.
- Employs a unique and creative-first approach to business and branding.
- Offers immersive industry residencies and collaborations with cultural and fashion partners.
- Access to faculty and mentors deeply connected to the luxury and design industries.
What Is a Master of Professional Studies (MPS) Degree?
Focuses on an applied field of study.
Designed to develop practical skills.
Perfect for current and aspiring professionals.
Delivered online over just 15 months.
Allows students to maintain a work-life balance.
Sample Career Pathways
Graduates from this track step into exciting roles such as:
- Brand Strategist or Director
- Creative Producer for Fashion or Cultural Brands
- Luxury Experience Designer
- Innovation Lead at a Design Studio or Global Agency
- Entrepreneur in Fashion, Wellness, or Lifestyle Ventures
Program Learning Outcomes
Upon completing this program, you will be equipped to:
- Craft effective brand strategies that blend creative vision with business objectives, focusing on the luxury sector.
- Create emotionally resonant, multisensory experiences across both physical and digital settings, embodying the values and aesthetics of luxury brands.
- Incorporate ethical and sustainable practices into brand development, sourcing, and creative production.
- Utilize digital tools and immersive media effectively in relation to brand narratives and consumer engagement strategies.
- Make strategic decisions that foster growth and sustained value in creative and luxury entrepreneurship.
- Differentiate a brand in competitive local and global markets.
Designed with modular 1–4 credit courses across four intensive semesters, this program is ideal for emerging professionals and career pivoters seeking impactful learning.
