Wenzel’s and Sponge Unveil Exciting Summer Product Lines: A Delight for the Taste Buds
As temperatures rise and summer adventures beckon, Wenzel’s the Bakers and Sponge are stepping up their game with new product ranges that promise to tantalize taste buds and satisfy seasonal cravings. Let’s dive into these delectable offerings that are sure to make your summer even sweeter!
Wenzel’s: A Symphony of Flavors
Surfing the Trends
Wenzel’s, a family-owned gem known for its artisanal baked goods, is embracing seasonal trends with flair. After recently celebrating a remarkable double-digit increase in sales and profits, Wenzel’s is ready to capture hearts with its latest line-up. With 109 stores spread across London and the Southeast, it’s never been easier to grab a taste of something extraordinary.
New Sweet Sensations
Among the standout items is the Pistachio & Hazelnut Crème Croisnut (rsp: £3.75). This sweet sensation merges a croissant and a doughnut to create an irresistible hybrid. Each bite unveils a crispy exterior, soft layers, and a rich chocolate cream center, all topped with a luscious pistachio glaze, chocolate sauce, and crushed nuts.
Additional highlights from Wenzel’s new menu include:
- Strawberry Cheesecake Doughnut and White Biscoff Doughnut (£3.10 each)
- Cherry & Almond and Mango & Passion Fruit Danishes (£1.95 each)
- S’mores Cookie Sandwich (£3.65)—two soft-baked chocolate chip cookies with a gooey marshmallow filling.
Savory Offerings
On the savory side, Wenzel’s is launching American-inspired deli sandwiches, responding to the increasing interest among UK consumers. The Reuben Sub, loaded with pastrami, pickled red cabbage, and Emmental cheese, and the Full Hog Sub, packed with salami, pulled pork, and chorizo, topped with honey mustard mayo, are set to delight adventurous palates.
Special Promotion: Celebrate with Free Donuts
Mark your calendars! From June 20-27, Wenzel’s is giving away free Strawberry Cheesecake Doughnuts to anyone named Greg or Gail (proof of name required). This cheeky promotion is a nod to Wenzel’s competition with leading high street bakeries like Greggs and Gail’s.
CEO Sarah Wenzel notes, “Innovation is at the heart of our business, and we can’t wait to see what customers think, especially those lucky Gregs and Gails!”
Sponge: Sweet Treats Inspired by the Beach
An Online Delight
Sponge, based in Norfolk and celebrated for its online presence, is also rolling out exciting summer treats. Drawing inspiration from classic British beach holidays, they’ve introduced the Beach Hut Baby Sponges (rsp: £15.50 for a pack of four). These bite-sized cakes, beautifully packaged in vibrant beach hut boxes, come in eye-catching flavors such as:
- Pistachio & Raspberry
- Berry Bliss
- Lemon Meringue
- Blackcurrant & Lemon
Perfect for picnics, days at the beach, or leisurely summer strolls, these sweet goodies can be enjoyed without the need for cutlery!
Versatile Summer Must-Haves
Each flavor is also available in full-sized cakes, ideal for sharing at summer BBQs (starting from £18.99). For those with dietary preferences, Sponge offers gluten-free and vegan options, having secured Coeliac UK accreditation and Vegan Society certification.
Conclusion: A Delightful Summer Ahead
With innovative and seasonal products rolling out from Wenzel’s and Sponge, this summer promises to be nothing short of delicious. Whether you’re grabbing a quick treat or planning a picnic, these new offerings are designed to satisfy all cravings.
For more information, check out Wenzel’s the Bakers and Sponge to explore their delicious ranges!
