St. Louis Blues Unveil Nostalgic New Jerseys for 2025-26 Season
The St. Louis Blues are stepping back in time with a fresh, vintage-inspired look for the upcoming 2025-26 NHL season. This exciting announcement was made Tuesday as the team revealed their latest uniforms, logos, and branding that promise to resonate with both long-time fans and newcomers alike.
The Fresh Take on a Classic Look
In a thrilling promotional video narrated by head coach Jim Montgomery and starring alternate captain Colton Parayko, the Blues showcased their new aesthetic. Ditching the dark royal blue that has characterized their past uniforms, the team’s new home jerseys feature a lively cornflower blue that harkens back to the original threads worn during the 1967-68 inaugural season.
Away jerseys, on the other hand, sport a bright white canvas with striking blue and yellow accents. Don’t fret if you’re a fan of the darker colors—the Blues will continue to sport their classic look as “official third jerseys” during select games.
A Response to Fan Love for Heritage Jerseys
The redesign is more than just a style change; it’s a direct response to the overwhelming success of the "heritage" jerseys worn during throwback nights and the Winter Classic games. Teams participating in these classic matches often don vintage-inspired jerseys, which have proven to be incredibly popular with fans.
Chris Zimmerman, the President and CEO of Business Operations for the Blues, shared in a news release, “The three Winter Classics gave us the opportunity to explore elements of our past that produced remarkable designs, validating the strong affinity for heritage blue becoming our primary team color shared by our fans and players.” This keen insight into fan preferences showcases the team’s commitment to honoring its rich history while embracing a vibrant future.
Logo Revamps and New Visual Elements
The new look also comes with a reimagined Blue Note logo featuring chunkier lines, specifically designed to pop on digital screens. The team has introduced three eye-catching smaller logos: a sleek, interlocking “STL,” a whimsical fleur-de-lis, and a trumpet design that resembles the Gateway Arch when turned on its side.
The choice of a lighter blue for the new uniforms helps the Blues stand out from NHL competitors like the Seattle Kraken and Winnipeg Jets, who use navy and darker shades in their gear.
Collaborating for a Modern Identity
The rebranding effort began in 2023, brought to life in collaboration with Fanatics and Mississippi-based branding firm RARE Design, known for its creativity with teams like the Milwaukee Brewers and the Las Vegas Aces. This partnership ensured that the team’s new identity not only pays homage to its legacy but also appeals to modern sensibilities.
Conclusion
The St. Louis Blues have taken an admirable leap into the future while maintaining a heartfelt connection to their past. As they unveil this vibrant new look, fans can expect to see their beloved team don these distinctive jerseys throughout the 2025-26 season. With a perfect blend of nostalgia and fresh innovation, the Blues are poised to capture the hearts of hockey enthusiasts everywhere.
For more information on their new branding efforts, you can visit NHL.com.
