Embracing the Future of Content Marketing: Insights from Zach O’Brien
In today’s fast-paced digital landscape, the world of marketing has undergone a radical transformation. To navigate this new era effectively, businesses need fresh ideas and innovative strategies. In a recent episode of LBM Talks, host Sally Traxler-Lacey sat down with content marketing expert Zach O’Brien, founder of Active NorCal. Together, they explored vital topics that can elevate your marketing game and engage your audience.
Meet Zach O’Brien: The Mind Behind Content Success
Zach O’Brien is not just a social media manager; he is a force in content marketing. With his expansive background, he has grown Active NorCal into a leading outdoor magazine in Northern California, amassing over 200,000 social media followers since its inception. As the Head of Content for Niche Media and founder of Stonethrow Media, Zach specializes in creating compelling content that not only informs but also entertains.
The Power of Organic Growth
During the podcast, Zach shared invaluable insights into how he organically grew Active NorCal’s social media accounts. He emphasized the importance of authenticity in content creation. By providing valuable informational content, users feel more inclined to share, engage, and convert.
The Key Elements of “Good” Content
According to Zach, good content should focus on three core aspects:
- Information: Deliver insights that educate your audience.
- Inspiration: Create content that motivates and encourages your followers.
- Entertainment: Engage your audience with fun, relatable material.
When you merge these elements, you create an irresistible content mix that captivates your followers and drives results.
Social Media as a Strategic Tool
Zach pointed out that social media marketing is not just an add-on but an integral part of business strategy. He believes that brands need to rethink traditional advertising methods. Instead of creating ads that promote products or services directly, businesses should offer value-first approaches. This not only fosters trust but also positions brands as authorities in their respective fields.
Consistency is Key
A significant takeaway from the conversation is the importance of consistency in content marketing. Zach noted that individuals should aim for consistent posting — be it daily or weekly — to keep their audience engaged. “People need to see your content multiple times before making a decision,” he stated.
Navigating Different Platforms: Facebook and LinkedIn
The Relevance of Facebook
Despite its mixed reputation, Facebook remains a powerful platform for businesses. Zach argued that the platform is constantly evolving and is hungry for engaging content. Companies can leverage their community presence on Facebook, turning their pages into local hubs that share company news, events, and more.
Engaging on LinkedIn
LinkedIn offers unique advantages for B2B marketing. As Zach explained, leaders in the lumber industry can use the platform to share insights, showcase expertise, and connect with decision-makers. By encouraging employees to share their professional experiences and insights, businesses can foster a sense of authenticity and transparency.
The Creative Process: Crafting Engaging Content
As a prolific content creator, Zach advocates for tapping into creative energy whenever it strikes. “When you feel inspired, act on it immediately,” he advised. Engaging your audience requires a balance between planning and spontaneity. For those struggling with creativity, Zach suggests exploring platforms like TikTok and Instagram for inspiration.
Practical Tips for LBM Dealers
For independent lumber and building material dealers looking to enhance their social media presence, Zach shared these strategies:
- Show Your Face: Authenticity matters. Get in front of the camera and connect with your audience personally.
- Utilize Vertical Video: As video continues to dominate, optimizing content for vertical format can yield better results.
- Engage Your Community: Utilize Facebook to build relationships within your local area, sharing stories that resonate with community members.
The Path Forward: Your Marketing Future
As Zach eloquently summed up, “Social media is what you make of it.” By committing to a consistent content strategy and investing time into crafting engaging material, you’ll reap the rewards. Always aim to provide value before asking for anything in return — this is the cornerstone of modern marketing success.
For those interested in becoming more effective content creators, following Zach on LinkedIn is a great first step. Check out the full episode of LBM Talks to dive deeper into these invaluable insights!
This content marketing landscape is dynamic and ever-changing; staying informed and adaptive is crucial for success. For more in-depth resources, consider visiting industry leaders like Content Marketing Institute for continuous learning.
