## **Dell’s Bold Move: Ditching XPS Branding for Premium Laptops**
In a surprising twist that left many scratching their heads, **Dell officially retired its iconic XPS and Inspiron branding** in favor of new labels that sound more like tech lingo from a meme. This bold decision aims to streamline their product line, but it raises questions about how consumers will embrace the new *Pro* and *Pro Max* designations [Source](https://www.neowin.net/news/dell-say-goodbye-to-the-xps-and-inspiron-sub-brands-and-hello-to-something-simpler/).
### **The Launch of the Dell Premium Lineup**
Just last month, we witnessed the unveiling of the **Dell Pro Max Plus**, which showcased Dell’s commitment to high-performance laptops. Now, it’s time to meet the successors to the celebrated XPS series: the **Dell 14 Premium** and **Dell 16 Premium**.
#### **A New Era of Performance and Aesthetics**
Equipped with the cutting-edge **Intel Core Ultra 2 processors** and multiple AI engines, these laptops are designed for those who demand high performance. The **Dell 14 Premium** offers an **RTX 4050 GPU**, while the **Dell 16 Premium** steps it up with an **RTX 5060**. As a further testament to Dell’s innovative vision, plans are in motion to introduce additional graphics options, including the Intel Arc 140T, RTX 5050, and RTX 5070.
### **Display and Design: A Treat for the Eyes**
True to the legacy of the XPS series, Dell has emphasized the **brilliant displays** of its new Premium laptops. With screen sizes of **14.5 and 16.3 inches**, these devices flaunt **InfinityEdge bezels**, allowing for an immersive viewing experience. Users can expect nothing short of stunning visuals, with options extending to **4K resolution** at **120Hz refresh rates**, and even OLED and touch capabilities.
#### **Key Comparisons: 14 Premium vs. 16 Premium**
When delving into the specifics, the differences between the **Dell 14 Premium** and **Dell 16 Premium** are noteworthy. They involve varying levels of compute power, graphical capabilities, display dimensions, and battery longevity, ensuring that there’s a perfect fit for every user—from students to creative professionals.
### **Future-Ready with Windows 11**
As technology keeps evolving, Dell has timely reminded customers that **support for Windows 10 will end on October 14**. The good news? The new Premium laptops come pre-installed with **Windows 11 Home**, making them “future-ready” and well-suited for today’s dynamic digital environment.
### **Pricing and Availability: Investing in Premium Performance**
The starting price for the **Dell 14 Premium** is **$1,649**, while the **Dell 16 Premium** equipped with the RTX 5060 carries a hefty price tag of **$2,699**. Currently, both devices are offered in sophisticated **Graphite and Platinum colors**, with additional GPU options for the 16 Premium slated for release at a later date.
### **Closing Thoughts: A New Chapter for Dell**
Dell’s shift away from its established XPS branding marks a significant transformation for the brand. While the **Premium line** promises impressive performance and modern aesthetics, it remains to be seen whether this new direction resonates with loyal customers. This evolution could either redefine customer expectations or stir nostalgia for the iconic XPS legacy.
If you’re curious about Dell’s latest offerings, you can explore more by visiting [Dell’s official blog](https://www.dell.com/en-us/blog/meet-the-next-wave-of-dell-s-flagship-laptops/).
