In the world of global branding, **consistency is king**. However, as brands expand across continents and languages, they often face the daunting challenge of maintaining a cohesive identity. Enter **Uber**, a giant that once struggled with **confusing and inconsistent brand guidelines**. After acquiring Postmates in 2020, Uber turned to **Frontify**, a comprehensive digital asset management (DAM) platform, to regain control over its branding and marketing resources.
The Challenge of Global Branding
For brands like Uber, the issue of scattered assets isn’t unique; it’s a pervasive problem in the marketing world. A staggering **61% of marketing teams** create over **50 assets each month**, and 5% produce more than **100**. Without a centralized solution, these digital treasures can easily get lost in a sea of emails, desktops, and multiple file versions. A recent study revealed that marketers waste up to **30 hours a year** merely searching for and sharing these assets.
Worse yet, when assets are hard to locate, they’re often recreated, leading to further inconsistencies. The financial repercussions are significant: **71% of companies** reported feeling the impact of outdated or unused assets. This not only drains resources but also dampens productivity and leads to missed deadlines.
Frontify: The Solution to Brand Chaos
**Frontify** offers a ray of hope by providing a **centralized platform** where brands can store everything—from images and videos to templates and documents—all in one easily accessible location. This means that regardless of where team members are across the globe, they can access the right assets **when they need them**. The result? A beautifully consistent brand experience, regardless of the touchpoint or market.
Customizability at Its Best
Frontify is not just about asset management; it’s about **customizability and adaptability**. Leading brands employ Frontify to suit their unique needs. For instance, **Volkswagen Group** has embedded its entire UI system, including CSS frameworks and design token documentation, into Frontify. This ensures that all facets of the creative process—**from design to digital development—are unified.**
**Trainline**, on the other hand, utilizes Frontify to consolidate its brand guidelines, photography, tone of voice, and messaging framework, allowing their teams to locate assets swiftly and effectively.
Brands like **Nestlé** even create public portals alongside private areas for team members, ensuring uniformity across various sub-brands while fostering accessibility.
The Ripple Effect: Measurable Success
The impact of this centralized approach is astounding. A study indicates that utilizing Frontify can lead to a **367% increase in ROI**, translating to **$2.7 million in efficiencies** over three years. Not only does this bolster the bottom line, but it also enhances workplace morale. Uber reported that **12% of their workforce**, approximately **20,000 employees**, actively engage with Frontify each month. This streamlining allows creative teams to focus on what they do best—**creating impactful work**—rather than being trapped in operational bottlenecks.
As one spokesperson from Uber puts it, “**Frontify has enabled our team to truly understand and leverage our brand**, creating a cascading effect on our external marketing efforts.”
If you’re looking to elevate your brand management game, consider exploring how Frontify can transform your assets and consistency. **[Discover more about Frontify and book a demo](https://www.frontify.com/en)** today.
