The Rise of Celebrity-Driven Lifestyle Brands in India
In today’s fast-paced world, being a star goes beyond the realm of just delivering hit films. Today’s Bollywood actors are stepping into the entrepreneurial spotlight, blending their creative instincts with business acumen to create remarkable lifestyle brands. From wellness and fashion to hospitality and eco-friendly products, a wave of celebrities is crafting ventures that authentically reflect their values and passions.
This month alone has seen exciting launches such as Sanya Malhotra’s BREE Matcha and Ranbir Kapoor’s ARKS—each a testament to the growing trend of Bollywood icons building brands that resonate with contemporary lifestyles. Let’s delve into the impactful ventures of these stars, showcasing how they are shaping India’s lifestyle landscape.
Sanya Malhotra: Brewing Mindfulness with BREE Matcha
Sanya Malhotra isn’t just known for her impressive acting prowess; she’s making waves in the wellness sector with the launch of BREE Matcha. Co-founded with wellness trailblazers Dr. Kunal Shah and Siddharth Shah, this brand brings ceremonial-grade matcha straight from Kagoshima, Japan, into the hands of Indian consumers. With offerings like Everyday Matcha and a curated Matcha Kit, BREE promotes a culture of mindful sipping that encourages spiritual and physical well-being.
Ranbir Kapoor: Redefining Fashion with ARKS
Ranbir Kapoor has transitioned from silver screen heartthrob to fashion mogul with his lifestyle brand ARKS. Launched earlier this year, ARKS embodies quiet luxury and effortless style, featuring both menswear and womenswear. From soft cotton tees to elegant kaftans, each piece is crafted for the modern individual who values comfort without compromising on style. With accessories like bamboo yarn socks and classic sneakers, ARKS stands as a testament to Kapoor’s unique aesthetic vision.
Gauri Khan: A Dual Delight with Torii and the Experience Centre
This month, Gauri Khan launched two ventures that exemplify her design genius. Her Experience Centre in Delhi is an exclusive, appointment-only space offering bespoke interior consultations. Here, visitors can dive into the world of custom furniture and curated art, redefining how luxury is experienced in India.
In addition, Khan’s Torii restaurant in Mumbai revolutionizes Asian dining. Nestled in the heart of Bandra, this pan-Asian diner boasts dramatic interiors and a menu that celebrates culinary innovation. Highlights such as the Thai chicken mushi gyoza and indulgent dirty truffle maki roll illustrate her flair for blending aesthetics with gastronomy.
Mira Kapoor: Envisioning Urban Wellness at Dhun
In the wellness arena, Mira Kapoor is raising the bar with her sanctuary, Dhun Wellness. This 6,000-square-foot retreat in Bandra offers a unique blend of modern science and ancient wisdom, featuring specialized programs that focus on gut health, detox, and women’s wellness. The carefully designed space, complete with calming curves and muted tones, invites urban dwellers to recharge and reconnect with themselves.
Bhumi Pednekar: Embracing Conscious Living at Kaia
Bhumi Pednekar is championing sustainable luxury with her investment in Kaia, a boutique resort on Ashwem beach in Goa. This oceanfront sanctuary embodies a laid-back lifestyle inspired by Bali and Tulum. At Kaia, guests can indulge in serene accommodations devoid of digital distractions, immersing themselves instead in nature and wellness activities. From organic meals to eco-friendly practices, Pednekar is curating an environment that fosters mindful living.
Malaika Arora: A Culinary Gem with Scarlett House
Malaika Arora has opened Scarlett House, a charming restaurant housed in a vintage Portuguese bungalow in Bandra. Co-created with restaurateur Dhaval Udeshi, this intimate eatery combines old-world charm with modern elegance. Featuring a cozy wine and cheese room, Scarlett House focuses on comfort-driven cuisine alongside bold cocktails, making it a must-visit in Mumbai’s dining scene.
Shilpa Shetty: Elevating Hospitality with Bastian
Shilpa Shetty has successfully fused her star power with entrepreneurship through Bastian, a renowned chain of restaurants offering elevated comfort food in lavish settings. Since becoming a joint stakeholder, she has propelled Bastian into a celebrated dining destination, featuring luxurious dishes like Lobster Bombs and Mongolian Lamb. The chic café Blondie complements Bastian’s fine dining with a warm, inviting atmosphere perfect for casual brunches or intimate dinners.
Alia Bhatt: The Conscious Fashionista with Ed-a-Mamma
Alia Bhatt’s venture into sustainable fashion began with Ed-a-Mamma, her kidswear brand that champions eco-consciousness. Dedicated to offering stylish, natural-fabric clothing for children, this venture encourages sustainability through thoughtful design elements like seedball potlis attached to each outfit. Bhatt is not just selling clothing; she’s cultivating a mindful lifestyle for the next generation.
Deepika Padukone: Pioneering Clean Beauty with 82°E
Deepika Padukone made a significant impact in the beauty sector in 2022 with 82°E, her clean skincare brand. The name reflects her commitment to balance—integrating science with traditional Indian ingredients. Focused on vegan and cruelty-free formulations, standout products like the Lotus Splash Cleanser and Patchouli Glow Sunscreen Drops have quickly garnered a loyal following.
Priyanka Chopra Jonas: Innovating Haircare with Anomaly
Global icon Priyanka Chopra Jonas launched Anomaly, a haircare line aimed at celebrating individual uniqueness through clean, high-performance formulas. The brand’s commitment to sustainability is evident in its recyclable packaging and vegan ingredients. Anomaly has rapidly gained traction in both international and Indian markets, offering a range of products tailored for every hair type.
With these trailblazing ventures, it’s clear that Bollywood stars are redefining the entrepreneurial landscape in India. They are not just entertainers; they are visionaries crafting brands that blend personal values with lifestyle preferences, ensuring their legacies extend beyond the silver screen. As they venture into new realms, we can only expect more innovative offerings to emerge from this creative powerhouse.
For more insights into these stars and their ventures, check out:
- Ranbir Kapoor’s minimalist luxury brand
- The culinary delights of Scarlett House
- Gauri Khan’s exclusive Delhi Experience Centre
