Transform Your LinkedIn Articles with Engaging Video Covers
LinkedIn is stepping up its game by introducing video covers for articles and newsletters, providing members an exciting opportunity to make their content more visually appealing and engaging. This new feature aligns perfectly with LinkedIn’s increasing focus on video content, allowing creators to stand out in a saturated feed.
What’s New? Video Covers on LinkedIn
Soon, every LinkedIn member will have the ability to add a video to the header space of their articles. This feature not only elevates the visual appeal of your content but also enhances the likelihood of catching your audience’s attention right away.
As highlighted by social media expert Lindsey Gamble, LinkedIn now showcases a prompt in the header image slot, allowing creators to "add a cover image or video" to their articles.
Expanding Horizons: Newsletters Get the Video Treatment
The video cover option is not restricted to articles alone; it extends to newsletters as well. LinkedIn has confirmed that this exciting feature is currently being rolled out to all users, providing multiple avenues to engage with your audience.
Engage Your Audience Like Never Before
What makes this feature a game-changer? For starters, video covers will be playable directly in the main feed. This means potential readers can interact with your content before they even click on your article. Thumbnails of your videos will also be featured in email notifications to subscribers, ensuring that your content captures their attention both on and off the platform.
Best Practices for Creating Effective Video Covers
To maximize engagement, LinkedIn suggests uploading horizontal videos formatted in a 16:9 aspect ratio. Creators are encouraged to keep their videos short, ideally around 30 seconds or less. Here’s why you should follow these guidelines:
- Capture Attention Quickly: In a world where scrolling happens in an instant, a brief video can communicate your message faster and more effectively.
- Enhance Engagement: Videos are reported to be 20x more likely to be shared on LinkedIn. With a 36% increase in video viewership year-over-year, it’s clear that video content resonates with LinkedIn’s audience.
The Power of Mixing Articles and Video
When you combine engaging video covers with native articles, you maximize your reach significantly. LinkedIn is known to promote articles that incorporate video to a wider audience, offering a great chance to increase readership and subscriptions to your content updates.
This is also a golden opportunity for company pages, which have been allowed to post long-form articles since 2023. With the new video header option now available, company pages can create newsletters too, showcasing their unique voice and improving content visibility in the feed.
Conclusion: Elevate Your LinkedIn Strategy
With the rollout of cover videos happening globally over the next few weeks, now is the perfect time to strategize on how to utilize this feature for enhanced viewer engagement. Integrating video covers not only diversifies your content but also substantially increases the chances of drawing in more engaged readers.
So why wait? Start crafting your video covers today and see how they can transform your LinkedIn presence!
For more insights on effective LinkedIn strategies, check out these resources: Content Ideas for Your LinkedIn Page and LinkedIn Video Posting Tips.
