**Paramount+ Reinvents Itself: Welcome the All-New Paramount+ Premium**
Just when you thought the world of streaming couldn’t get any more tangled, **Paramount+** has hit the refresh button with a bold new branding strategy. As of June 23, 2025, the ad-free subscription service, previously known as Paramount+ with Showtime, has officially transformed into **Paramount+ Premium** — a change that reflects both simplicity and clarity.
### **What’s the Catch? Absolutely Nothing!**
The exciting news? This transformation comes without an extra cost. You can still binge-watch your beloved Showtime hits like *Yellowjackets*, *Billions*, and *Dexter* for just **$12.99/month** or **$119.99/year**. Yes, you heard it right — the same price, but with a streamlined branding that makes it easier for you to navigate through the offerings.
### **The Evolution of Paramount+: A Brief Retreat into History**
#### **From CBS All Access to Paramount+**
Paramount’s evolutionary journey began in 2023 when it rebranded its streaming service from CBS All Access to Paramount+. This shift was part of a larger strategy to merge with the diverse range of content offered by Paramount Global.
In 2023, the standalone Showtime app was retired, and its rich collection of content was integrated into *Paramount+*, making it a one-stop shop for all your viewing pleasures. The latest branding tweak only sharpens that vision while adding much-needed clarity.
### **What’s New in Paramount+ Premium?**
The rebranding brings with it some fresh distinctions while keeping what you love intact. Here are the key changes:
– **Name Change:** The new label **Paramount+ Premium** replaces the previous **Paramount+ with Showtime**.
– **What’s Stays Consistent:**
– **Pricing**: $12.99/month or $119.99/year.
– **Ad-Free Viewing**: Enjoy uninterrupted watching—though live TV will still have ads.
– **Access**: Full access to Showtime originals paired seamlessly with over **40,000 episodes** and movies from Paramount.
### **Why the Rebranding Now? The Strategy Behind the Shift**
#### **Broader Showtime Access**
This isn’t just a marketing gimmick; it’s a strategic move. Paramount has begun rolling out select Showtime series into its lower-cost **Essential** tier. By renaming the top-tier plan, the company aims to accurately reflect the offerings without overstating Showtime’s exclusivity.
#### **Anticipation of a Merger**
In light of the anticipated **merger with Skydance Media**, this rebranding allows **Paramount Global** to consolidate its offerings under a unified brand umbrella, paving the way for a more cohesive identity.
#### **Simplified Messaging**
With fewer sub-brands cluttering the market, Paramount is making strides to simplify consumer messaging. In an era where every marketing whisper counts, clarity becomes a focal point.
### **What Does This Mean for You?**
For those already subscribed to Paramount+, the name change is purely cosmetic. Your existing features, including saved shows and watchlists, will transition seamlessly into the new **Premium** label without any alterations in billing.
If you’re new to the platform, the **Premium** designation speaks volumes. It promises an ad-free experience without the headaches of deciphering complex tiered names. It’s all about clarity: the same rich library, the same unbeatable price, just a more straightforward pathway to the content you crave.
### **The Bottom Line: A Clear Path to Your Viewing Bliss**
With this fresh new approach, **Paramount+** aims to cut through the streaming noise, offering a premium experience that is as easy to navigate as it is enjoyable. So whether you’re a long-time fan or a newcomer, the rebranding of *Paramount+ Premium* signifies a commitment not just to content, but to delivering a superior user experience.
For more information on how Paramount+ is changing the game in streaming, check out [Paramount’s official website](https://www.paramountplus.com).
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