Unleash Your Musical Potential with TikTok: The Role of Music Promotion & Marketing Manager (SoundOn)
Introduction to TikTok’s Vision
TikTok has transformed the music landscape, becoming a dynamic platform where artists connect directly with enthusiastic audiences. The Music Promotion & Marketing Manager position within TikTok’s SoundOn initiative is pivotal in this vibrant ecosystem. This role empowers artists and labels to harness TikTok’s marketing prowess, driving success in music streaming, chart-topping hits, and brand collaborations.
Key Responsibilities of the Role
Digital Marketing and Promotion Magic
As part of the TikTok team, you will:
- Collaborate with in-house A&R, marketing, product, and artist management teams to ideate and execute impactful music promotion campaigns both on and off TikTok. Your creativity will be crucial in turning innovative ideas and data insights into viral trends.
Strategic Relationship Management
In this role, you are expected to:
- Lead and support strategy development, providing valuable advice to internal teams and management. Your insights will guide the best release and streaming tactics to maximize campaign impact.
Trend Discovery and Insights
You’ll also be responsible for:
- Keeping your finger on the pulse of digital and social media trends. By analyzing key platforms, you’ll refine promotion strategies and provide local insights, enabling teams to enhance product and service strategies effectively.
Business-Oriented Performance Monitoring
This role demands you to be:
- Fully accountable for the performance of promotion and marketing campaigns, meeting both qualitative and quantitative targets aligned with broader business objectives.
What We’re Looking For: Qualifications
To excel in this position, candidates should ideally possess:
- 5+ years of experience in digital content, influencer marketing, or the music industry. Familiarity with short video platforms like TikTok, Instagram, or YouTube Shorts is a definite advantage.
- A strong understanding of music content and a knack for spotting viral trends on social media is essential.
- Proven experience in music promotion and creator-centric social marketing campaigns, particularly on TikTok.
- An extensive network of local partners and agencies to promote songs through editorial playlists, radio, TV, and digital channels.
- Robust data analysis skills to support informed decision-making based on performance metrics.
- Proficient English skills, both written and verbal, to articulate strategies and insights effectively.
Preferred Qualifications That Stand Out
The ideal candidate will also bring:
- Outstanding communication and project management skills, ensuring smooth collaboration with both internal and external stakeholders.
- A strong work ethic, combined with a self-motivated and results-driven mindset.
About TikTok: A Catalyst for Creativity
TikTok is more than just a platform—it’s the leading destination for short-form mobile video, inspiring creativity and joy across the globe. With headquarters in Los Angeles and Singapore and a presence in major cities worldwide, TikTok is setting the standard for engaging digital experiences.
Why Join Us?
At TikTok, our mission to inspire creativity drives everything we do. We believe that our innovative products help people express themselves authentically, fostering connections on a global scale. Our diverse teams contribute to this vision, creating value that resonates with communities everywhere.
We are committed to:
- Curiosity and innovation: We embrace challenges as opportunities for learning and growth.
- Collaboration and impact: Working together, our team fosters a dynamic environment where creativity thrives.
- Resilience and adaptability: By fostering an "Always Day 1" mindset, we achieve breakthroughs that matter.
Celebrating Diversity and Inclusion
TikTok is dedicated to creating an inclusive environment where each employee’s skills and experiences are valued. Our platform connects a diverse user base, and we strive to mirror this diversity within our workforce. Our commitment to celebrating unique voices ensures that we remain a vibrant community driving creativity and joy.
Conclusion: Take the Next Step
Are you ready to help shape the future of music on TikTok? The Music Promotion & Marketing Manager (SoundOn) role is not just a job—it’s an opportunity to be at the forefront of music promotion. Join us, and together we can explore the limitless potential of creativity in the digital age.
For more insights into TikTok and its impact on the music industry, check out our TikTok Effect page. Embrace this chance to be part of something extraordinary!
