Email advertising has become a popular and effective way to engage with customers and promote products or services. As businesses continue to compete for attention, creating engaging and visually appealing email campaigns has become essential. In this article, we take a look at some of the best email advertising examples to inspire your next campaign.
1. Airbnb: Experiences for Everyone
Airbnb’s email advertising is an excellent example of creating a narrative for the brand seamlessly. The message of “Experiences for Everyone” is shared with a scroll-through feature that showcases various experiences one can have in different locations. The visuals are stunning, and the copy is minimal, which makes the whole email experience even more enjoyable.
2. Grammarly: Grammar Checker
As a writing assistant tool, Grammarly’s emails are always well-written and easy to read, but they are not boring. Instead of offering a discount on the premium features, they focus on how their writing assistant can benefit their users, making their messaging relatable and interesting.
3. Casper: Bedtime Stories
Casper, the mattress company, offers a unique approach to email advertising through engaging bedtime stories. The email campaign involves sending short, relaxing stories to their customers before bed. The brand also incorporated a “nudge” at the end of each story for their customers to purchase their product.
4. KFC: Finger-Lickin’ Good
KFC’s email campaigns are always entertaining, but their “Finger-Lickin’ Good” campaign went viral. The email featured a detachable A-frame that customers could fold into a phone stand. The campaign was entertaining and memorable, leaving a lasting impression on their customers.
5. Postmates: Deliver You
Postmates’ email advertising is creative and personalized. The email featured the “Deliver You” campaign, which personalized delivery suggestions for customers based on their location, previous orders, and cravings. The copy was fun and engaging, making the email campaigns feel like a conversation with a friend.
6. Sephora: First Look
With their “First Look” email campaign, Sephora offers their customers a sneak peek of new product releases. The email campaign is visually stunning and features high-quality images of the products, making it easy for customers to look forward to what’s new and exciting from the brand.
7. Ulta: A Year of Ulta Beauty
Ulta’s “A Year of Ulta Beauty” email is the epitome of personalization. The campaign features individualized recommendations for each customer based on their purchase history. The content is engaging, and the product recommendations are relevant, driving sales for the brand.
8. Shutterfly: Special Moments
Shutterfly’s “Special Moments” campaign offers customized emails for customers who have recently ordered from the brand. The emails feature the customer’s images, which makes the emails personal and engaging. The copy is short, relevant, and compelling, making it easy for customers to click through and order more products.
9. ThinkGeek: Quirky Gifts
ThinkGeek’s email advertising is both creative and funny. The company offers unique gadgets and gifts to their customers, so their email campaigns are just as unique. Their “Quirky Gifts” campaign features humorous headlines and fun images, making the brand memorable and noteworthy.
10. Birchbox: Grooming Brands
Birchbox offers a personalized email campaign to promote their grooming products. The email features a personalized product recommendation for each customer based on their preferences and buying history. The copy is friendly and informative, making customers feel appreciated.
In conclusion, email advertising is an essential aspect of marketing strategies. By creating engaging content, brands can keep customers interested while promoting their products or services. The best email campaigns are personal, creative, and relevant, making an impact that stays with the customers for a long time.
FAQ:
1. What is email advertising?
Email advertising is a marketing message that is sent through an email. It is used to promote products or services while engaging with customers through personalized content.
2. What are the benefits of email advertising?
Email advertising allows brands to reach a target audience, track their progress, and get quick feedback. It can help build customer relationships and also increase sales and revenue.
3. What makes a good email campaign?
A good email campaign is personalized, engaging, creative, and relevant. It should have a clear message and call to action, visual appeal, and be readable on all devices.
4. How can I improve my email advertising?
To improve your email advertising, focus on creating engaging content, offering personalized product recommendations, and creating visually appealing emails. You can also segment your audience to make the content more relevant and using A/B testing to see what works best.
5. How do I avoid my email campaign from being marked as spam?
To avoid your email campaign from being marked as spam, make sure you have permission to email the customer, avoid certain words and phrases like “free,” and use reputable email services that have proper authentication protocols. Also, provide an easy way for customers to unsubscribe.
