A Comprehensive Guide to Benchmark Email Pricing: What You Need to Know
Email marketing is a vital component of any online business whether big or small. From building brand awareness to nurturing customer relationships, email marketing tools are essential to keep your customers engaged and informed. One popular email marketing service provider is Benchmark Email, with a reputation for its innovative, user-friendly platform and excellent customer support. However, with so many options available, it can be challenging to know what pricing plan is right for your business. This article will provide a comprehensive guide to Benchmark Email pricing to help you make an informed decision.
Plan Types
Benchmark Email offers different pricing options, including the free plan, paid monthly plans, and prepaid annual plans. The free plan is perfect for small businesses with up to 2,000 subscribers who want to try out the platform without any financial commitment. The plan allows you to send up to 250 emails per month, with access to basic automation, sign-up forms, and responsive templates. However, the free plan comes with the Benchmark Email branding, which may not be ideal for some businesses.
Monthly plans include three pricing tiers – Medium, Large, and Extra Large – based on the number of subscribers you have. The Medium plan starts at $13.99 per month and allows you up to 600 subscribers, the Large plan costs $27.99 per month and accommodates up to 1,500 subscribers, and the Extra Large plan costs $58.99 per month and supports up to 5,000 subscribers. All monthly plans come with unlimited sends, A/B testing, automation, and more.
Annual plans consist of three tiers – Pro, Pro Plus, and Enterprise – also based on the number of subscribers. Pro starts at $156 per year for up to 600 subscribers, Pro Plus costs $317 per year for up to 2,500 subscribers, and Enterprise is customizable for businesses with over 5,000 subscribers. Annual plans can save you up to 25% on your subscription cost compared to the monthly payment plans.
Additional Costs
Benchmark Email pricing plans have additional costs that you need to consider before choosing a plan. One of these costs is the “Email Credits” cost, which allows you to send more emails than your current subscription plan allows. For example, the Medium plan allows for up to 600 subscribers and 7,500 emails per month. If you exceed this number, you can purchase additional email credits. Benchmark Email offers different credit packs from $9.95 for 600 email credits to $49.95 for 5,000 email credits, with larger credit packs costing more.
Another extra cost to consider is the “Dedicated IP” cost, which allows you to send emails using your own IP address. Using a dedicated IP address can improve deliverability and safeguard your email reputation. Benchmark Email offers a dedicated IP address at $28.95 per month, which can be added to your monthly subscription.
Payment Options
Benchmark Email pricing plans accept payments via credit or debit card, PayPal, and wire transfer. Credit and debit card payments are the most popular option and can be made through Visa, MasterCard, or American Express. PayPal payments are also available for accounts with a credit balance, and wire transfer payments are required for accounts with a balance over $5,000.
Conclusion
Benchmark Email is a feature-rich, affordable email marketing platform perfect for small and medium-sized businesses looking to build brand awareness and drive sales. When choosing a pricing plan, consider the size of your subscriber list, the frequency of emails you plan to send, and additional costs such as email credits and dedicated IP addresses. With a comprehensive guide to Benchmark Email pricing, you can optimize your email marketing campaign, streamline your communication efforts, and achieve measurable results.
FAQs
Q: Can I upgrade or downgrade my Benchmark Email plan at any time?
A: Yes, you can upgrade or downgrade your Benchmark Email plan at any time. To upgrade, select the desired plan, and your account will be automatically upgraded. To downgrade, reach out to Benchmark Email customer service to make the necessary changes.
Q: Can I cancel my Benchmark Email subscription at any time?
A: Yes, you can cancel your Benchmark Email subscription at any time. Simply go to “Billing” in your account settings and click “Cancel Subscription.” Your account will be automatically downgraded to the free plan.
Q: What happens if I exceed the sending limit on my pricing plan?
A: If you exceed the sending limit on your pricing plan, you can purchase additional email credits. Benchmark Email offers different credit packs from $9.95 for 600 email credits to $49.95 for 5,000 email credits, with larger credit packs costing more.
Q: What is the difference between monthly and annual plans?
A: Monthly plans are charged monthly and can be upgraded or downgraded at any time. Annual plans can save you up to 25% on your subscription cost compared to the monthly payment plans but require payment upfront for the entire year.
Q: What payment options are available for Benchmark Email pricing plans?
A: Benchmark Email pricing plans accept payments via credit or debit card, PayPal, and wire transfer. Credit and debit card payments are the most popular option and can be made through Visa, MasterCard, or American Express.
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