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A Comprehensive Guide to HubSpot Email Marketing Pricing

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hubspot email marketing pricing
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A Comprehensive Guide to HubSpot Email Marketing Pricing

As email marketing has become an essential part of any digital marketing strategy, businesses are constantly looking for the best email marketing software to use. HubSpot is an all-in-one marketing platform that has gained immense popularity in recent years, as it offers various features from email marketing to sales and customer service.

In this article, we will go through HubSpot email marketing pricing in detail, along with its features and benefits. By the end of this comprehensive guide, you will be able to determine if HubSpot email marketing is worth the investment for your business needs.

What is HubSpot Email Marketing?

HubSpot email marketing is a feature of the HubSpot Marketing Hub that helps businesses create, send, and track email campaigns. The software offers various email templates, customization options, segmentation, and automation to create targeted campaigns that engage the audience and drive sales.

HubSpot Email Marketing Pricing

HubSpot offers three pricing plans for its Marketing Hub, with variations in features and cost.

– Starter – $50 per month: This plan includes email marketing, list segmentation, landing pages, forms, and ad campaigns. However, it doesn’t include marketing automation or lead scoring.

– Professional – $800 per month: This plan offers all the features of the Starter plan, along with marketing automation, lead scoring, A/B testing, and custom workflows.

– Enterprise – $3,200 per month: This plan includes all the features of the Professional plan, along with advanced reporting, predictive lead scoring, and additional customizations.

HubSpot Email Marketing Features

Now that we have discussed the pricing plans, let’s dive into the features of HubSpot email marketing.

– Email Templates: HubSpot offers various customizable templates that fit all types of campaigns, including newsletters, promotional emails, and transactional emails.

– Personalization: HubSpot email marketing allows you to personalize your email campaigns with merge tags, segmentation, and dynamic content based on the recipient’s behavior.

– Segmentation: HubSpot’s segmentation features allow you to send targeted emails to specific groups based on their behavior, interests, or other criteria.

– Automation: HubSpot automation workflows allow you to set up sequences of emails that are triggered by specific events or behaviors, such as signups, purchases, or clicks.

– Reporting and Analytics: With HubSpot email marketing, you can track the performance of your campaigns with metrics like open rates, click-through rates, and conversions.

Benefits of HubSpot Email Marketing

Here are some of the benefits of using HubSpot email marketing for your business:

– All-in-one platform: HubSpot offers a single platform that includes email marketing, CRM, sales, and customer service tools, which makes it easier to manage your marketing campaigns and customer data.

– Easy to use: HubSpot’s user-friendly interface and drag-and-drop email builder make it easy for anyone to create professional and engaging email campaigns.

– Segmentation and personalization: HubSpot’s segmentation and personalization features allow you to create targeted campaigns that resonate with your audience and drive better results.

– Automation: HubSpot automation workflows reduce manual tasks and allow you to create a more personalized experience for your customers.


HubSpot email marketing is an excellent solution for businesses looking for a comprehensive email marketing platform with a wide range of features and customization options. Although the pricing plans may appear expensive, they offer unique features that can drive better results and save a lot of time and effort.

If you’re still unsure about HubSpot email marketing, we recommend trying the Starter plan, which is an affordable option that includes email marketing, list segmentation, landing pages, forms, and ad campaigns. From there, you can upgrade to a higher plan based on your business needs.


1. Can I try HubSpot email marketing for free?

Yes, HubSpot offers a free plan that includes email marketing, forms, and contact management up to 2,000 contacts.

2. Can I import my existing email list to HubSpot?

Yes, you can import your existing email list to HubSpot using a CSV file.

3. Does HubSpot offer A/B testing for email campaigns?

Yes, HubSpot Professional and Enterprise plans offer A/B testing for email campaigns.

4. Can I integrate my other marketing tools with HubSpot?

Yes, HubSpot offers integrations with various third-party tools, including social media platforms, Google Analytics, and CRMs.

5. Does HubSpot email marketing offer spam testing?

Yes, HubSpot email marketing includes Spam testing that checks for common spam words and phrases and suggests changes to improve deliverability.

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