ABND Redefines Parenting with the Launch of Growgether: A Revolutionary Brand by Rimashi Lifestyle
A New Era in Parent and Baby Care
ABND, a leading brand strategy consultancy, is thrilled to unveil its latest collaboration with Rimashi Lifestyle: the launch of Growgether, a pioneering brand dedicated to enhancing the parenting experience. This venture marks more than just the introduction of products; it embodies a purpose-driven ecosystem designed to support both parents and their little ones.
The Essence of Growgether
At the heart of Growgether lies the powerful ethos of “Raising Better.” This initiative isn’t just about providing premium baby care essentials; it’s a movement aimed at empowering parents through thoughtfully designed products and engaging community support.
A Name That Speaks Volumes
Derived from “growing together,” the name Growgether perfectly encapsulates the brand’s mission: to transform the parenting journey into one of shared growth, innovation, and mutual support. Working hand-in-hand with the dedicated team at Rimashi Lifestyle, ABND has meticulously crafted a distinctive brand strategy, verbal identity, and visual symbols that resonate with Growgether’s core values.
A Meaningful Collaboration
“Working on building Growgether has been a deeply meaningful collaboration,” asserts Kunal Vora, Founder-Partner at ABND. He emphasizes the brand’s commitment to raising not just better children, but also better parents, thereby fostering stronger communities. This vision, he notes, is both timely and transformative.
Empowering the Caregivers
In the words of Daman Gill, Co-founder and CEO of Growgether:
“Parenting isn’t about perfection—it’s about evolving, learning, and showing up every day. At Growgether, we endeavor to redefine what it means to raise a child by first empowering the caregivers who shape their world. When parents are supported, they are truly enabled, allowing children to flourish.”
Understanding the Parenthood Journey
Co-founder and Chief Product Officer Ritika Gill adds:
“We created Growgether after experiencing the beautiful mess that is new parenthood ourselves. The sleepless nights, the 3 AM doubts, and the flood of unsolicited advice inspired us to build a warm, understanding space for every new parent. Every product we design, every resource we share, is our gentle reminder: ‘You’re doing better than you think.’ Growgether isn’t just a brand—it’s the village we all wish we had.”
A Promising Launch
Growgether has officially soft-launched and is already available on select e-commerce platforms. Wider availability, including the brand’s exclusive D2C website, is set to be unveiled soon.
A Bright Future for Parents
With its revolutionary approach to parenting, Growgether is not just creating products; it’s fostering a community, encouraging growth, and helping parents to thrive. This is more than branding; it’s an entire philosophy designed to uplift every caregiver on their journey.
Stay tuned as Growgether continues to sow the seeds of empowerment and support in the parent and baby care landscape, transforming the way we perceive modern parenting.
For further insights into parenting and innovative products, check out resources on child development and parenting tips.
