The Pitch: Fresh Insights into Advertising and Marketing (April 22, 2025)
Crowning Achievements in Sports Marketing
Arts & Letters delivers a triumphant storytelling experience with a recently launched video for NHL on ESPN. This captivating piece celebrates Alex Ovechkin‘s historic milestone of surpassing Wayne Gretzky with a record-breaking 895 career goals. The 15-second broadcast version aired immediately after the monumental moment, emphasizing the emotional weight of Ovechkin’s achievement. Watch the video here!
Website Launches and New Campaigns
FreshMove Media has been in a creative frenzy, unveiling stunning new websites for the Midlothian-based consulting service Dominion Due Diligence, Ellis Fall Safety Solutions, and Tuckahoe Family Dentistry. Additionally, they’re collaborating on a recruitment campaign with the Hanover County Sheriff’s Office.
Addison Clark has also made waves, redesigning the website for Business Finance Group and producing a compelling promo video for the Richmond Bar Association. Angling for a holistic approach, they also revamped the branding for WiseUp Coaching & Consulting, creating a new logo, website, and business cards.
Strategic Enhancements in Agency Leadership
Tilt Creative + Production is leveling up its game by welcoming Scott Friske as their head of business development. Friske, renowned for his impactful roles at Hue + Cry and Familiar Creatures, is expected to take the agency to new heights.
A Brand Refresh for Education Nonprofits
Evergib has undertaken a significant brand refresh for the Institute for Global Learning, previously known as the Global Education Benchmark Group. This nonprofit focuses on pioneering model practices for K-12 schools worldwide. They crafted a new brand strategy, naming, and messaging while retaining Richmond’s Karnes Coffey for logo and visual identity design. To add visual depth, Evergib collaborated with Martin Montgomery for a promotional video accompanied by sound design from Overcoast and motion graphics created by Bookend Creative.
Some of Evergib’s innovative work for the Institute for Global Learning.
Expanding Client Portfolios
Madison+Main continues to strengthen its footprint by adding a diverse range of clients, including: Sweetie Boy Transportation based in Richmond, McCormick Hill Farms from Somerset, and the City of New Braunfels in Texas. This expansion highlights their growing influence in the market.
