From The Future Champions AI-Driven SEO Strategy, Achieving 43% Organic Growth for Greystar
In a groundbreaking initiative, From The Future, a leading Philadelphia-based marketing agency, has successfully harnessed the power of AI to elevate Greystar, the largest property management firm in the United States. The results are astonishing: a 43% month-over-month increase in organic sessions. But how did they achieve this feat? Let’s delve into the details.
The Challenge: Competing in a Crowded Market
With over $79 billion in assets under management, Greystar sought a scalable and organic growth model to rival major rental listing platforms. To tackle this, they engaged From The Future to create an innovative SEO strategy that leverages AI-driven content generation while incorporating human editorial oversight.
A Revolutionary Approach to Content Creation
From The Future designed a custom AI-powered content engine that streamlined production timelines dramatically. The goal? To create high-quality content that resonates with target audiences without sacrificing relevance or brand voice.
Key Objectives Included:
- Amplifying Greystar’s B2C Branding
- Making SEO the Primary Acquisition Channel
- Focusing on Local Search within Key Rental Markets
- Driving Direct Leases and Lowering Customer Acquisition Costs (CAC)
As CEO Lance Hollander noted, "We created a system that could go from research to first draft in minutes — not weeks." This innovative approach allowed the team to reclaim organic visibility lost to aggregator sites and position Greystar as a leader in the rental market.
The Process: AI Meets Human Insight
Launched initially in Texas, Greystar’s SEO campaign featured over 120 city and neighborhood-level landing pages within the first eight weeks. Each piece of content utilized a proprietary AI process, followed by meticulous human editing for accuracy and tone.
Key Highlights of the Content Strategy:
- AI Automation complemented by strategic human oversight
- Over 300 optimized pages published within just 13 weeks
- Consistent brand messaging delivered with local nuance
Astounding Results: The Numbers Speak for Themselves
The campaign produced remarkable metrics that underscore its success:
- 43% month-over-month growth in total organic sessions
- 69% increase in clicks for optimized pages
- 1,371 new keywords ranking on the first page of search engine results
- Enhanced visibility across competitive local markets
Insights from the Team
Josh Silverbauer, Head of Analytics and CRO at From The Future, emphasizes the importance of leveraging AI for functional, productive marketing results. He stated, “Marketers at the enterprise level must stand out not just in implementing AI but in using it innovatively.”
As Chloe Drake, Head of SEO, points out, "Our process creates content that people actually want to read and engage with. The proof is in the data." This approach ensures the creation of meaningful content over mere quantity.
Looking Ahead: Sustainable Growth Strategies
From The Future remains committed to partnering with enterprise brands in need of scalable, performance-focused content strategies that marry AI with human expertise. Their work transcends simple traffic generation; it’s about building sustainable, data-driven growth engines that enrich user experiences.
For more insightful strategies on AI in marketing, check out HubSpot’s Marketing Blog for the latest trends and insights.
Get in Touch
Are you ready to elevate your brand with cutting-edge SEO strategies? Connect with From The Future to explore how they can transform your marketing efforts.
Media Contact:
- Email: [email protected]
- Website: From The Future
For further details, visit the original press release here.
With the unique blend of AI and human creativity, From The Future sets a powerful precedent for what’s possible in the realm of SEO. Are you prepared to embrace the future?
