In September 2024, the aviation world witnessed a pivotal moment as Alaska Airlines officially completed its acquisition of Hawaiian Airlines. This marks an exciting chapter for Alaska Air Group, as they reshape their strategy, turning Seattle into a thriving global gateway. With routes already launched to Tokyo and Seoul Incheon, in addition to plans for new lounges, the future looks bright for travelers seeking connectivity and comfort.
Amid these developments, the landscape of the **Alaska Mileage Plan** and **HawaiianMiles** is set to undergo significant transformation. Here’s what you need to know!
New Alaska Loyalty Program Launching August 2025
Alaska Air Group has committed to preserving both the Alaska and Hawaiian brands, reflecting their dedication to Hawaii’s culture and customer base. However, a **new combined loyalty program** is on the horizon—a transition expected to launch in **August 2025**. Rest assured that HawaiianMiles will not disappear overnight; rather, the rollout will occur gradually over several months.
While details remain somewhat murky, it appears that the loyalty program may coexist under both branding elements. Picture a scenario similar to **Miles & More**, presenting distinct programs under unified administration—an Alaska Mileage Plan and a Hawaiian Mileage Plan that echo their respective brand identities.
For now, mileage transfers between the two programs are already happening seamlessly at no cost to members. Moreover, both airlines offer status matches and reciprocal perks. Yet, keep in mind that Hawaiian Airlines will remain outside the oneworld alliance until 2026, meaning oneworld benefits won’t be available on Hawaiian-operated flights until then.
When the new program launches, expect it to resemble the existing Mileage Plan, which is renowned for its rewarding nature with various ways to redeem miles. Not to mention, Alaska Mileage Plan has already announced major enhancements for 2025, such as earning elite miles on award flights!
The Bank of America Credit Card Portfolio Will Survive
Turning our attention to the credit card offerings, Alaska Mileage Plan boasts co-branded cards with **Bank of America**, while HawaiianMiles has a partnership with **Barclays**. With the unification of the loyalty programs, it’s anticipated that the Alaska partnership will remain intact—and even **expand**. Expect a new premium credit card to hit the market alongside existing Alaska co-branded options.
On the flip side, Hawaiian’s Barclays cards are likely to be phased out. While an official timeline remains undisclosed, members will be given the choice to transition to Bank of America cards. Though it’s disappointing to lose some sign-up bonuses, the decision aligns with a logical strategic direction.
Bilt Transfers Will Stay, Amex Transfers Won’t
Delving into transferable points, Alaska Mileage Plan currently aligns with Bilt Rewards, while HawaiianMiles has a tie-up with Amex Membership Rewards.
As it stands, Alaska’s partnership with Bilt is expected to endure, as this collaboration is part of a larger initiative. However, HawaiianMiles will no longer be an Amex transfer partner after June 30, 2025. If making those transfers is a priority for you, act fast!
Loyalty Was a Major Motivation for the Hawaiian Takeover
In today’s airline industry landscape, **loyalty programs** are becoming increasingly crucial for profitability. Remarkably, Alaska excels at leveraging its loyalty program to generate revenue, far exceeding Hawaiian’s current performance.
The acquisition of Hawaiian was not merely a strategic expansion; it was a **calculated move** to enhance Alaska’s loyalty program by tapping into Hawaiian’s robust customer base—a treasure trove of potential for credit card offers among vacationers flocking to Hawaii. This consolidation promises to increase rewards accessibility for Alaska loyalists.
Below are visual insights from Alaska’s Investor Day 2024 presentation, highlighting how they envision this dynamic synergy playing out:
Bottom Line
As Alaska Airlines and Hawaiian Airlines integrate their operations post-acquisition, exciting opportunities are emerging for travelers. Members can currently enjoy 1:1 mileage transfers, status matches, and a few enticing reciprocal perks.
The launch of a unified loyalty program in **August 2025** signals a promising future; however, HawaiianMiles will not vanish instantly—this transition will unfold over several months. As we approach the timeline, **Hawaiian’s partnership with Amex will end**, and we await clarity on the fate of its Barclays cards. Given that Alaska Mileage Plan is generally more rewarding, this consolidation offers plenty of potential for all involved.
What’s your take on the upcoming transition of Alaska & Hawaiian miles into a unified program?
