Allied Global Marketing Clinches Grand Prix at APMC Star Awards 2025
In an exhilarating night that showcased the pinnacle of creativity in marketing, **Allied Global Marketing (AGM)** emerged victorious, receiving the coveted **Grand Prix** at the **APMC Star Awards 2025** held in Dublin on April 10. This stellar recognition not only underscores AGM’s dedication to innovative marketing strategies but also positions them as industry leaders.
A Triumph for Heineken Ireland
AGM’s standout campaign, titled **“Heineken – Player 0.0,”** won not just the Grand Prix but also secured **three Gold Stars**, a testament to its groundbreaking approach. The campaign captivated the judges, who praised it for exhibiting **“innovation, ingenuity, and creative excellence.”** This recognition reflects a broader trend in marketing, where brands increasingly prioritize compelling narratives and engagement-driven strategies.
Outstanding Performances by Other Agencies
The night was filled with accolades for numerous agencies, further highlighting the rich tapestry of marketing talent in Ireland. **CMS Marketing** brought home **seven Gold Stars**, including one in the fiercely contested **Creative Gold** category for its dynamic efforts with **Paddy Power**. Their achievements also included recognition for **An Post** and the innovative **Muff Liquor Company**, as well as a third consecutive win for their work with **Bank of Ireland**.
Another remarkable highlight was **InSight Marketing**, which garnered a phenomenal **thirteen Stars** across various categories. Their standout campaigns for **Nestlé**, **Maxol**, and **Persil & Comfort** were particularly noted, alongside their creative execution of the **Lynx Fine Fragrance Collection**.
More Agencies Shine Bright
Meanwhile, **Verve The Live Agency** celebrated six Stars for their engaging projects with **Coca-Cola**, **Diageo/Smirnoff**, and **Glenveagh Properties**, winning Gold in the new **Best Brand Roadshow Category**. **Mixtape Marketing** also stood out with four Stars, including a Gold for the innovative **UCD Student Job Summit**. **Pluto** made their mark too, claiming five Stars for impactful projects with **Pieta** and **Breast Cancer Ireland**.
Fresh talent emerged with **TITAN Experience** achieving their first Gold Star for the impressive **Fyffes Ireland’s Fittest School campaign**, while **OLIVER** acknowledged their collaboration with **McDonald’s Ireland** and **Bank of Ireland** with three wins.
Record-Breaking Participation
The event witnessed a flurry of talent, as agencies like **Real Nation**, **goosebump**, and **Elevator Promotional Marketing** each collected multiple Stars. This year marked a **record-breaking turnout** with **16 different agencies** participating across all **21 award categories**, establishing a new benchmark for the competition.
Individual Honors and Industry Insights
An exciting addition to the awards was the recognition of **Louise Carey** from Allied Global Marketing as the **2025 Rising Star**. This award emphasizes the importance of nurturing **young achievers and innovators** in the marketing landscape, with five nominations highlighting exceptional talent.
Reflecting on the evening, **Jimmy Murphy**, a prominent figure in the industry, expressed his delight at the high-caliber submissions. He noted, **“Promotional marketing remains a key driver for ambitious brands. The creativity and craft displayed this year were simply outstanding.”**
Ian McCabe, representing the APMC board, shared his excitement: **“Each winning campaign demonstrates the depth of talent and expertise within our market. We’re proud to acknowledge those campaigns that deliver remarkable results for clients.”**
Now that the winners have been crowned, they are poised to compete on a European stage at the **European Association of Communications Agencies IMPACT awards** slated for summer 2025 — an exciting opportunity for these brilliant minds to shine globally.
The **APMC Star Awards** are supported by key industry players, including **IMJ/Adworld**, **Element London**, **Mando**, and **Hayes Solicitors**, among others, showcasing the collaborative spirit of the marketing community.
As we look ahead, the remarkable achievements at this year’s APMC Star Awards serve as a strong reminder of the innovative power of marketing agencies in Ireland. **Stay tuned to witness how these creative forces continue to evolve and inspire in the captivating world of marketing!**
