Amplitude Elevates Enterprise Marketing with Cutting-Edge Capabilities to Drive Results
Unlocking the Full Potential of Marketing Tools
Amplitude, Inc. has taken an exciting leap in the realm of digital analytics. By unveiling new enterprise marketing capabilities, Amplitude empowers marketers to maximize their impact and revenue while navigating the complexities of consumer behavior. Now, businesses can skillfully optimize every dollar and channel, significantly enhancing the customer journey from the first engagement to long-term loyalty.
Transformative Insights for Modern Marketers
In an era where data-driven decisions are paramount, Amplitude’s advanced tools help marketers move beyond mere vanity metrics. Tifenn Dano Kwan, the Chief Marketing Officer at Amplitude, succinctly captures the current demands faced by marketing teams: "Marketers are being asked to do more with less—and deliver results. Clicks and impressions don’t cut it anymore. You need to know what’s driving revenue, what’s hurting conversion, and how to fix it quickly across the entire customer journey."
Integrating Marketing and Product Data
Unlike traditional marketing analytics platforms, Amplitude provides a comprehensive view of the customer journey—linking every campaign touchpoint to in-product behavior and Lifetime Value (LTV). This data-backed approach empowers marketers with clarity rather than assumptions, enabling more informed strategies.
Powerful New Features at Your Fingertips
Amplitude’s suite of features is a game-changer for marketers. These tools are designed to facilitate seamless user experiences and optimize marketing strategies through actionable insights. Key features include:
Out-of-the-Box Marketing Analytics
Leverage real-time dashboards tailored specifically for marketers, featuring insights into:
- Campaign performance
- Channel effectiveness
- Ad performance analytics
All of this comes without any SQL or complex data setup—just pure insights.
Data Table Visualizations
Create custom reports with flexible, easy-to-digest visualizations. Say goodbye to static data; embrace the power of interactivity.
Entry Analysis
Understand where your users are coming from and what actions they take next. This intelligence allows teams to optimize based on customer intent, enhancing engagement.
Heatmaps
Visualize user interactions to discover friction points and optimize web and landing pages for maximum conversions.
No-Code Visual Experimentation
Speeds up testing for web pages and campaigns with no coding required, making experimentation more accessible.
Seamless Integrations
Achieve a more personalized marketing approach with cohort sync capabilities across leading ad networks, including Google Ads, Facebook Ads, LinkedIn, and TikTok.
Bridging the Gap in Customer Insights
As Liz Miller, VP & Principal Analyst at Constellation Research, points out, “When marketing teams can’t see beyond a single customer moment, and product teams don’t understand a customer’s journey, both sides are making decisions in the dark.” Amplitude’s platform effectively bridges this gap, ensuring that organizations can make better decisions, faster.
Real-World Success Stories
Austin Costello, Team Lead of Customer Intelligence at Home Shopping Europe, states, “With Amplitude, we can transform our vision of a full customer journey into actionable insights. The transparency in attribution allows us to clearly see which marketing efforts drive customer behavior.” This clarity enables faster issue identification, testing, and impactful decision-making.
Join the Conversation
Interested in how your marketing team can leverage Amplitude’s powerful tools? Join our upcoming webinar or explore more insights on our blog.
About Amplitude
As a leader in digital analytics, Amplitude enables over 4,000 customers, including industry giants like Atlassian and NBCUniversal, to unlock the power of their products and understand the entire customer journey. With Amplitude, organizations can capture trustworthy data, derive clear insights about customer behavior, and take swift action. This makes Amplitude the best-in-class analytics solution for product, data, and marketing teams, consistently ranked #1 in various categories in G2’s Spring 2025 Report. Discover how you can optimize your digital products at amplitude.com.
By reshaping how you approach marketing analytics, Amplitude positions itself as an indispensable partner for organizations seeking to flourish in today’s competitive landscape.
