Animoca Brands Makes Waves with Strategic Investment in Cool Cats Group
August 8, 2025 – In a significant move that underscores its commitment to the evolving landscape of digital ownership, Animoca Brands, a trailblazer in establishing digital property rights and the open metaverse, has successfully completed a strategic investment in Cool Cats Group—the creative force behind the iconic Cool Cats NFT brand. This partnership not only reinforces Animoca’s portfolio but also paves the way for new opportunities in the thriving world of NFTs.
A Strategic Alliance
Following this investment, Animoca Brands, along with Coin Operated Group, now holds a majority interest in Cool Cats Group. The vision is clear: to elevate the Cool Cats brand through innovation, enhanced community engagement, and exploration of new market avenues within the rapidly evolving NFT ecosystem.
Cool Cats: A Beloved NFT Collection
Cool Cats is more than just a collection; it consists of 9,999 randomly generated and artistically curated NFTs on the Ethereum blockchain. Launched from the beloved comic character "Blue Cat," created by artist Colin Egan (Clon) in 2013, Cool Cats has become a cultural icon in the digital collectibles space.
Since April 2025, NFT valuations have surged, reaching a staggering global market capitalization of approximately $7 billion (source: CoinGecko), complemented by monthly sales volumes nearing $600 million (source: CryptoSlam). Cool Cats ranks as one of the most historic and recognizable NFT collections, with total trading exceeding $410 million to date, placing it 19th among the world’s top NFT collections by all-time trading volume (source: CryptoSlam).
Enhancing the Leadership Team
As part of the investment, Animoca Brands will appoint two new board members to propel Cool Cats forward: Yat Siu, co-founder and executive chairman of Animoca Brands, and Kenneth Shek, project lead of Mocaverse and Moca Network. This strategic appointment is set to bolster organizational strength and foster collaborative synergies.
Bridging East and West
Animoca aims to create a vibrant interplay between its Eastern-origin Mocaverse and the Western-centric Cool Cats. This partnership leverages shared intellectual property, utility, and rewards to merge the communities, thereby enriching user engagement and experience. Additionally, Moca Network—Animoca’s pioneering project in decentralized identity—is primed for collaboration with Cool Cats, facilitating growth through interoperability.
Voices of Leadership
"We are thrilled to welcome Cool Cats to the Animoca Brands ecosystem," expressed Yat Siu. "NFTs thrive on the strength of their communities, and by integrating Cool Cats into Mocaverse and Moca Network, we’re deepening these global connections, offering communities a robust ecosystem that delivers value to its stakeholders. Cats have always been the darlings of the Internet, and Cool Cats exemplifies the global appeal of digital felines."
Ken Cron, chairman and CEO of Coin Operated Group, remarked: "This investment marks an expansion of the strategic partnership between Cool Cats and Animoca Brands. We share a vision for a future where Web3 fuels creativity and community. With Animoca’s global reach, Cool Cats is poised to expand its narrative and characters worldwide."
Clon, the visionary behind Cool Cats, added: "Partnering with Animoca Brands is a dream come true for Cool Cats. Blue Cat has always been a character with a global heart, and I’ve long believed his story was destined to connect with audiences in the East."
What’s Next for Cool Cats?
The future looks bright for Cool Cats as it embarks on this new chapter with Animoca Brands. By harnessing the collective power of community, innovative technology, and creativity, Cool Cats is on the cusp of delivering unparalleled experiences to its fans and collectors worldwide.
About Animoca Brands
Animoca Brands is a leader in Web3, fully committed to advancing blockchain and creating digital property rights for consumers. The company operates through three primary pillars: running native Web3 businesses, providing digital asset advisory services, and managing investments across a diverse portfolio of over 540 companies, including industry giants like Pudgy Penguins, Yuga Labs, and Dapper Labs.
To learn more about Animoca Brands, visit www.animocabrands.com or follow them on X, Instagram, or LinkedIn.
About Moca Network
Moca Network is dedicated to building the world’s largest decentralized identity network, offering solutions for reputation, verification, and interoperability across industries.
Discover more at Moca Network.
