Branded Residences: The New Luxury in the Mediterranean
A Shift in Lifestyle Preferences Among High-Net-Worth Individuals
In a fascinating revelation, Federico Ricci, CEO of Antognolla Resort and Residences, has highlighted an emerging trend reshaping the real estate landscape in the Mediterranean. The demand for branded residences is on the rise, driven by significant lifestyle changes among high-net-worth individuals (HNWIs). Ricci shared these insights following his participation in the International Hospitality Investment Forum EMEA in Berlin, held from March 31 to April 2. This annual forum scrutinizes the swiftly transforming terrain of luxury investments and hospitality.
Changing Definitions of Luxury
“The conversations I engaged in with fellow industry leaders did more than confirm our findings; they illustrated a pivotal shift in customer behavior,” Ricci stated. He emphasizes that this trend transcends mere market fluctuations. It represents a fundamental transformation in how people are investing in property and redefining their living experiences. The pandemic has revolutionized our understanding of work-life balance, making proximity to nature increasingly desirable.
The Rise of Remote Work
With the rise of remote work, HNWIs are prioritizing residences that offer a blend of luxury and nature. A large number of high-value buyers are seeking out properties that offer not just aesthetics but an overall lifestyle that promotes wellness and tranquility.
About Federico Ricci
Hailing from Umbria, Ricci has committed his professional endeavors to enhance the economic landscape through both private and public sector initiatives. He passionately asserts, “Antognolla is slated to become one of the most sought-after destinations in the Mediterranean. Our project will combine timeless Italian architecture with modern hospitality services.”
The Vision for Antognolla Resort and Residences
Since his appointment in March 2025, Ricci has laid the groundwork for a transformative experience at the Antognolla Resort. Andrey Yakunin, Chairman of Antognolla’s Board of Directors, expressed confidence in Ricci’s capabilities, stating, “We are thrilled to have him on board, as his expertise will be invaluable in steering our growth further.”
What to Expect at Antognolla
Antognolla Resort and Residences is not just another property—it’s an ambitious countryside resort that is currently under development. Upon completion, it will feature:
- A beautifully renovated 12th-century castle
- Turnkey residences designed for modern living
- A 71-key hotel that redefines luxury accommodations
- A 3,000-square-meter wellness center, focusing on holistic health
- An award-winning 18-hole championship golf course crafted by the legendary Robert Trent Jones Jr.
The resort’s environment, steeped in forests, olive groves, and vineyards, forms a seamless connection with its surrounding natural parks.
Sustainability at the Forefront
The resort’s management by Six Senses channelizes a commitment to sustainability and wellness, enhancing the lifestyle experience. This integration aims to foster a community that values nature, luxury, and healthy living.
Conclusion
As we witness a paradigm shift in how luxury is defined and sought out, it becomes clear that the Mediterranean’s allure is not just in its beauty but in the lifestyle it promises. High-net-worth individuals are increasingly gravitating towards these branded residences, where luxury meets serenity.
For more information about Antognolla Resort and Residences, visit their official website here.
Further Reading
Stay tuned for more updates as this exciting transformation in the Mediterranean unfolds!
