Discover Your Next Opportunity: Product Marketing Manager for Assessments at Khan Academy
About Khan Academy
Khan Academy is more than just a nonprofit organization; it’s a transformative force in education. Our mission is simple yet powerful: to provide a free, world-class education for anyone, anywhere. With a proven learning platform that spans from Pre-K to 12th grade and early college core subjects, we focus on areas like math and science. Since our inception, we’ve attracted over 181 million registered learners globally, emphasizing our commitment to enhancing educational outcomes for students—especially those in historically under-resourced communities.
Our Diverse Community
At Khan Academy, we celebrate diversity in all its forms. Our community comprises students, teachers, and parents from myriad backgrounds, and our team reflects this diversity. We proudly hire individuals from academia, traditional and non-traditional education systems, big tech firms, and small startups. Diversity, equity, inclusion, and belonging are crucial to our mission, and we invest significantly in fostering a culture where every voice is heard and valued.
The Role: Product Marketing Manager for Assessments
Are you passionate about unlocking opportunities through education? Do you excel in deriving key market insights and shaping compelling messages for pioneering product categories? If so, we invite you to join us in bridging the gap between district leaders and the resources they need to promote effective learning outcomes across the United States.
As the Product Marketing Manager for our assessment offerings, you’ll play a critical role in educating and persuading school districts to adopt our groundbreaking tools for monitoring and assessing student progress. This dynamic position involves supporting sales teams, crafting go-to-market strategies, and collaborating closely with our product development teams. Ideal candidates include former educators who have made the leap into marketing.
Key Responsibilities
Market Landscape Analysis
- Conduct extensive market analyses to identify trends and challenges in the K-12 assessment landscape, including competitor offerings.
- Work with product and user research teams to gather insights directly from educators about their assessment tool preferences.
- Develop a systematic approach to gather customer feedback from our market-facing teams in Sales and Professional Learning.
Messaging & Positioning
- Create compelling messaging that conveys the unique value of Khan Academy’s assessment capabilities, ensuring alignment with our broader offerings.
- Focus on customer insights to tailor messages relevant to administrators and educators.
- Collaborate with product teams to ensure messaging accurately reflects our latest features.
Go-to-Market Strategy
- Identify ideal customers and develop a targeted list of school districts.
- Formulate and execute a comprehensive go-to-market plan, including promotional campaigns that engage school districts.
- Design and implement targeted campaigns through email marketing, social media, webinars, and industry events, creating engaging content like blog posts and infographics.
Sales Enablement
- Develop resources for the sales team, including sales decks, demos, and brochures. Equip them with key talking points to address customer questions.
- Ensure sales materials reflect the latest assessment narratives.
- Provide sales teams with in-depth knowledge of product features and competitive insights.
- Performance Tracking
- Monitor performance against key performance indicators (KPIs) to assess progress toward goals.
- Utilize data-driven insights to refine strategies continuously.
What You Bring to the Table
- A strong motivation to fulfill Khan Academy’s mission to provide a free, world-class education.
- Proven cross-cultural competency and a commitment to fostering an inclusive environment.
- 5+ years of teaching experience, preferably in roles selecting and implementing assessment tools.
- 3–5 years of product marketing experience in the edtech space.
- Exceptional project management skills, capable of breaking down large initiatives into manageable tasks.
- A deep understanding of K-12 education systems and assessment practices.
- Strong communication skills that allow you to convey complex ideas clearly.
Perks and Benefits
We may be a nonprofit, but we value our talented team and offer competitive compensation! Benefits include:
- Attractive salaries and ample paid time off.
- A remote-first culture that respects your time zone.
- Generous parental leave and a supportive work environment.
- Opportunities for personal growth and professional development aligned with our mission.
At Khan Academy, we are committed to fair compensation practices and the overall well-being of our team members. Our Total Rewards package is designed to foster both physical and mental well-being, ensuring you are supported in every aspect.
More About Us
Our Company Values
- Empathize with Our Learners: We prioritize understanding our users and leveraging their insights to create meaningful experiences.
- Embrace Diversity: Our strength lies in our diverse community, as varied perspectives lead to better outcomes.
- Cultivate a Learning Mindset: Learning is at the core of who we are; we continuously strive to improve and innovate.
Khan Academy is an employer that values equal opportunity regardless of race, gender, or background. We actively encourage candidates from historically underrepresented groups to apply.
If you are ready to make a lasting impact in the field of education, check our website or contact us at [email protected] for more details on this exciting opportunity!
Ready to embark on this educational journey with us? Your passion for learning and dedication to improving student outcomes could shape the future at Khan Academy. Join us in this mission!
