Elevate Your Career: Join Appalachian State University as Assistant/Associate Athletic Director for Marketing
Are you ready to combine your passion for sports with your expertise in marketing? Appalachian State University, nestled in the picturesque Blue Ridge Mountains of Boone, North Carolina, is on the lookout for a driven and service-oriented professional to take on the role of Assistant or Associate Athletic Director for Marketing. This position offers a unique opportunity to shape the marketing landscape of a thriving athletic program while working closely with university leadership.
Key Responsibilities: Crafting a Winning Strategy
As a pivotal member of App State Athletics, you will:
- Direct marketing campaigns and promotional initiatives to elevate brand recognition across all sports programs.
- Lead the marketing and promotional efforts for high-profile sports, including football and basketball, managing budgets, sales, and brand exposure.
- Collaborate with various departments, ensuring a seamless integration of marketing efforts with game operations, Sports Productions, and Mountaineers Athletic Fund.
Innovative Marketing Initiatives
Your role will also involve:
- Designing ticketing strategies that stimulate group, season, and single-game sales to meet ambitious financial targets.
- Overseeing the development and distribution of promotional materials that capture the essence of Appalachian Athletics.
- Optimizing digital marketing strategies through platforms like Paciolan ticketing system to enhance fan engagement.
By leveraging data-driven insights, you will be at the forefront of innovative grassroots marketing efforts and strategies that resonate with fans, fostering loyalty among existing supporters and captivating new audiences.
Essential Qualifications: What You Need to Shine
To thrive in this role, candidates must possess:
- A Bachelor’s degree in sports management, business administration, or a related field.
- At least three years of progressively responsible experience within a collegiate athletics environment.
- A solid understanding of NCAA rules and a commitment to ethical marketing practices.
Your background in customer service and management will equip you to deliver exceptional experiences for supporters, ensuring a vibrant and welcoming atmosphere at athletic events.
Why Boone, NC? A Unique Experience Awaits
Living in Boone means becoming part of a tight-knit community that offers a perfect blend of academic excellence and outdoor adventures. Appalachian State University boasts a 17:1 student-faculty ratio, fostering meaningful relationships between students and professors. Located amid breathtaking natural landscapes, Boone serves as a magnet for outdoor enthusiasts and a sanctuary for those seeking connection and inspiration.
Learn more about this role and explore the exciting possibilities with Appalachian State Athletics through the official job listing.
Final Thoughts
If you’re eager to elevate the App State brand and create unforgettable experiences for fans while being an integral part of a reputed athletic program, this is your moment. Grab this chance to join a community that values passion, teamwork, and excellence in collegiate sports.
Take the next step in your career today—the world of collegiate athletics is waiting for your unique talents, and Appalachian State University needs leaders like you!
Discover your future with App State Athletics.
