Assistant Director, Sales & Promotions, ETSU, Johnson City

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Elevate Your Career: Become the Assistant Director of Sales and Promotions at East Tennessee State University

Are you ready to make an impact in the world of collegiate sports marketing? East Tennessee State University (ETSU) in beautiful Johnson City, TN, is seeking an enthusiastic and dedicated Assistant Director of Sales and Promotions. This full-time, twelve-month position offers a unique opportunity to blend ticketing, marketing, and fan engagement in a dynamic collegiate setting.

Position Overview

As the Assistant Director of Sales and Promotions, you will become a pivotal member of the ETSU Athletics Ticketing and Marketing team. Your main mission? To drive revenue through both outbound and inbound outreach, focusing primarily on group sales and season ticket retention. Your exceptional skills will help foster relationships not only over the phone but also through face-to-face meetings. Collaborate closely with the marketing department and various offices to create a vibrant game day atmosphere that enhances the fan experience.

Essential Functions

This role is all about execution and innovation. Here are the integral responsibilities you will undertake:

  • Sales Strategy Development: Sell a variety of ticket products including season tickets, corporate packages, and group tickets for all ticketed sports.
  • Customer Outreach: Engage with current and past customers and seek out new leads through networking and direct outreach.
  • Sales Goals Achievement: Work toward surpassing weekly, monthly, and annual sales objectives set by management.
  • Marketing and Branding Execution: Implement cohesive marketing strategies that boost attendance and enrich the gameday experience.
  • Game Day Operations Oversight: Ensure impactful game presentations through dynamic elements such as promotions, music, and fan engagement activities.

Why ETSU? A Comprehensive Benefits Package Awaiting You

Beyond a competitive salary, working at ETSU offers an array of benefits:

  • Generous Paid Time Off: Enjoy 17 paid holidays alongside your regular accrued time off.
  • Educational Assistance: Take advantage of programs designed to support your continued education.
  • Health and Life Insurance: Comprehensive plans to support your wellbeing.
  • Retirement Options: Prepare for your future with robust retirement plans.
  • Access to University Facilities: Enjoy the perks of being part of a vibrant campus community.

For more details on benefits, visit the ETSU Human Resources Benefits page.

Knowledge, Skills, and Abilities

To thrive in this role, here’s what you’ll need:

  • Experience in Sports Management: Previous involvement in collegiate athletics is a must.
  • Marketing Insight: A solid grasp of sports marketing strategies and trends.
  • Analytical Skills: The ability to develop and execute a marketing analytics plan to inform strategies.
  • Tech Savvy: Familiarity with tools like Adobe Creative Cloud and advanced technology solutions in athletics.

Qualifications

Required Qualifications

  • Bachelor’s Degree: A degree in a relevant field is a must.
  • Proven Experience: At least one year in collegiate or professional athletics with a track record of achieving marketing and ticketing goals.

Preferred Qualifications

  • Master’s Degree: A higher degree is advantageous.
  • Diverse Marketing Experience: Varied work experience that inspires creativity and contributes to strategic communication initiatives.

Closing Thoughts

If you’re looking to step into a role that combines your passion for athletics with your marketing expertise, look no further! At East Tennessee State University, your career will thrive as you work in an exciting, fast-paced environment aimed at elevating the fan experience and generating pride in Buccaneer sports.

Explore this opportunity today! For more information or to apply, check out the official job posting.

Join Us at ETSU!

Be a part of a team that not only strives for success but also cherishes community engagement and vibrant fan experiences. This is more than a job; it’s your chance to make a lasting impact in the world of collegiate athletics!

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