## Unlocking the Power of Content Marketing: The “More Slowly” Approach with Tim O’Reilly
In the vibrant world of content marketing, engagement is key. My friend David Eaves encapsulated this sentiment perfectly with his blog tagline: “If writing is a muscle, this is my gym.” Inspired by this, I decided to adapt it for my **biweekly video show on O’Reilly.com**, *Live with Tim O’Reilly*. This show is not just any interview series; it’s akin to a mental workout for both myself and our participants, turning learning into an invigorating exercise. As I interact with experts, the audience joins in, asking questions that deepen our collective understanding.
### The Essence of Learning: A Mental Gym
In this show, my guests serve as personal trainers, helping us explore intricate topics that often get glossed over in typical discussions. With the rise of AI and rapid coding practices, it’s crucial to not only understand superficial concepts but to **delve deeply** into the underlying details.
#### The “More Slowly” Method: A Journey into Depth
During my initial episode, I interviewed **Steve Wilson**, the author of *The Developer’s Playbook for Large Language Model Security*. Steve, who leads at cybersecurity firm Exabeam, guided us through a labyrinth of AI security issues. Drawing inspiration from Alain de Botton’s insightful *How Proust Can Change Your Life*, I encouraged Steve to unpack his thoughts in the spirit of “**More Slowly**.” This approach transformed our dialogue, pushing us towards profound insights about AI security.
### The Importance of Details in AI Security
#### The Risks That Lurk Beneath the Surface
When I prompted Steve to elaborate on one key piece of advice—**being careful with API keys**—he took us on a fascinating journey through the myriad of risks associated with coding practices today. As he eloquently noted: “They are secrets. They are meant to be secret!”
Exploring this warning revealed an alarming truth: malicious bots scour platforms like GitHub searching for exposed API keys. Furthermore, Steve candidly shared a humorous anecdote about a *vibe coder* who inadvertently drained his AWS account during a Twitch live coding session. This underscores the critical need for vigilance in coding practices.
#### Eye-Opening Insights
Steve also explored the **security risks of hallucinated packages**—a topic worth its weight in gold. We learned that compromised packages often mirror misnamed, non-existent packages, showcasing the need for developers to be both cautious and informed. You can catch the full interview with Steve [here](https://learning.oreilly.com/videos/building-secure-code/0642572018926/).
### Continuing the Conversation: Chelsea Troy
On June 18, I welcomed **Chelsea Troy**, an advocate of the “More Slowly” philosophy. Chelsea, during the O’Reilly AI Codecon, offered refreshing insights into computing that align with today’s evolving tech landscape.
#### Essential Skills for AI Coding
In our conversation, Chelsea stressed the importance of three critical skills for software engineers working with AI. Her insights about best practices and the depth of understanding required about LLMs were both illuminating and essential for developers today. Explore our engaging discussion [here](https://learning.oreilly.com/videos/ai-and-developer/0642572020332/0642572020332-video390079/).
In this episode, I opted for a unique format by integrating **audience questions early** in our discussion. This seamless blend of inquiry enriched our conversation and mirrored the dialogue’s organic nature.
### Upcoming Guests to Watch
Stay tuned for more engaging dialogues as we welcome notable guests:
– **Matthew Prince** of Cloudflare on July 14, who will demystify the importance of their role in AI infrastructure. Register [here](https://www.oreilly.com/live/live-with-tim-oreilly-a-conversation-with-matthew-prince.html).
– **Marily Nika**, the author of *Building AI-Powered Products*, on July 28, who will enlighten us about effective AI product management. Join us [here](https://www.oreilly.com/live/live-with-tim-oreilly-a-conversation-with-marily-nika.html).
– **Arvind Narayanan**, co-author of *AI Snake Oil*, on August 12, discussing his influential paper on AI’s implications for employment.
### Embrace the Slow
In an era where speed often overshadows depth, the “More Slowly” approach is more relevant than ever. By asking smart questions and fostering deeper engagement, *Live with Tim O’Reilly* aims to carve a productive niche in the bustling world of content marketing. We look forward to publishing a fuller schedule as we navigate this exciting landscape together.
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Join us as we delve deeper into our shared frontier of knowledge!
