Avenue C Secures Zip Water Partnership: A Strategic Move in Media
A Winning Combination
In an exciting development for the marketing landscape, Zip Water has chosen Avenue C as its media partner across Australia and New Zealand. This decision follows a highly competitive pitch orchestrated by Tumbleturn Marketing Advisory, signaling a fresh chapter for Zip Water and a remarkable opportunity for Avenue C.
A Broader Scope
This partnership not only encompasses the Zip Water brand in Australia but also extends to Zenith Water in New Zealand. The move reflects a strategic consolidation of media operations, aiming to amplify brand visibility and effectiveness in both regions.
Insights from Avenue C
Avenue C’s Digital Director Paula Lopes expressed enthusiasm about the partnership, highlighting the agency’s eagerness to collaborate with a brand that is clearly on a strong growth trajectory. Lopes stated, “We’re thrilled to partner with a business that blends innovation with purpose and has such a clear growth trajectory, both locally and globally.”
The Avenue C Advantage
Avenue C is set to take charge of the communications strategy across paid media, working in tandem with several specialized agencies:
- Eddy Agency: Focusing on organic social and influencer marketing.
- Australian Digital: Leading the charge on SEO strategies.
- Steve Liu: Enhancing creative output.
This multi-agency collaboration ensures a holistic media approach, crucial for maximizing impact.
Zip Water’s Perspective
Mike Abbott, the Managing Director for ANZ at Zip Water, emphasized the reasons behind selecting Avenue C. He praised their strategic clarity and integrated methods, saying, “Avenue C impressed us with their strong, integrated approach across media—from social and SEM to influencer and SEO.”
Commitment to Growth
Abbott further noted the collaborative spirit of Avenue C’s team, stating, “Their insights were smart, actionable, and showed a seasoned understanding of how to scale brands.” This commitment to shared success is a hallmark of effective partnerships and sets the stage for innovative marketing strategies.
What Lies Ahead
As Avenue C gears up to launch campaigns in the mid-year, the excitement surrounding this partnership is palpable. The potential for creative campaigns that resonate deeply with audiences is high, and both brands are keenly focused on harnessing this momentum.
If you have insights or feedback on this development, feel free to share your thoughts in the comments below. For news stories or tips, don’t hesitate to reach out at [email protected].
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