### Ballerina Farm: A Fresh Take on Grocery Shopping in Midway
**MIDWAY, UT** — The enchanting world of **Ballerina Farm** is stepping off the screen and into the heart of Wasatch County. Renowned for its captivating social media presence, this family-run venture is opening a **grocery store** and **bakery**, offering locals and visitors the chance to experience exceptional fresh food firsthand.
### From Social Media Stardom to Local Community Hub
Founded by **Hannah and Daniel Neeleman**, Ballerina Farm has amassed an astounding **10 million Instagram followers**. Hannah, a Juilliard-trained ballerina, combines her culinary skills with a passion for family and nature, showcasing an idyllic rural lifestyle in Kamas. Her from-scratch cooking has not only captivated audiences online but has also forged a path for the family’s latest venture.
After years of operating exclusively online, the Neelemans recently launched a **farm stand** in Kamas, and now they’re poised to make a significant leap into brick-and-mortar retail. “Midway has been our cherished getaway since our kids were little,” Hannah expressed. “When we found this charming space, it felt like a natural fit for our expansion.”
#### A Store That Celebrates Local Agriculture
The new grocery store is not just a business; it’s a **celebration of local agriculture**. The Neelemans have always preferred smaller stores that showcase products straight from farmers rather than mass-produced items. Their vision is clear: to make **fresh, high-quality food** accessible to the community they cherish.
“We aim to offer all your essential needs,” Daniel shared. “While we might not have a million types of olive oil, we ensure our selections represent the **best of the best**.”
### A Culinary Delight Awaits
Nestled behind the popular **Cafe Galleria** in Midway, the Ballerina Farm Store will feature an impressive array of products. **From fresh flowers to artisanal soaps, meats, produce, and unique international delicacies,** this store promises to be a treasure trove for food lovers. Exciting additions include **protein chocolate milk, whey lemonade,** vinegar sourced from a family vineyard in France, and pasta made from Italian grains.
“Each product has been curated with love and thought,” Hannah emphasized, highlighting the family’s commitment to quality.
### The Magic of Collaboration
Under the leadership of Alex Blosil, who oversees the store’s food products, Ballerina Farm is dedicated to partnering with local artisans and small producers. “We enjoy showcasing the stories behind these smaller ventures that may not have a platform,” he enthused, noting his culinary background trained in France.
### Sweet and Savory: The Bakery Experience
The Ballerina Farm Store will also house a delightful **bakery**. Expect to savor freshly baked croissants, pastries, sourdough bread, sandwiches, and more, courtesy of head chef **Catherine Clark**, a Ballymaloe Cookery School alumna. “Bringing these experiences back to my hometown is truly exhilarating,” Catherine shared.
Employee **Ginger Ramirez** described the in-house menu as “extraordinary,” hinting at the array of temptations awaiting customers.
### A Gathering Place for the Community
Outside the store, a quaint gathering space aims to forge connections among community members. While the Neelemans have built a vast online following, Hannah is enthusiastic about fostering real-life relationships in Midway. “This isn’t just my store; it’s our family’s store,” she said, capturing the spirit of togetherness.
### Supported by Local Farms
Collaboration is key. The Neelemans work closely with **Gracie’s Farm** in Wanship for fresh produce and local vendors like **McKenna Rees**, who crafts goat milk soaps. McKenna praised the store’s unique identity, stating, “It’s something special for the locals,” reflecting the store’s commitment to its community roots.
**Jacee Andersen**, a full-time farmer, shared her excitement about creating a space where local farms can unite. “It’s incredible to have a place to come together and share our products,” she noted.
### The Ballerina Farm Store Opening Soon
Set to launch in **late May**, the Ballerina Farm Store is poised to become a **community staple**, offering not just groceries but a vibrant space where memories are made over fresh bread and local produce.
As the Neeleman children joyfully explore the store, it’s clear that this endeavor is a family affair—one that seeks to redefine the grocery shopping experience in Midway while honoring local traditions and fresh food.
**Join the Ballerina Farm family** and experience the joy of fresh food, community, and the love poured into every product at their new store.
