## Luxembourg’s Strategic Leap into Nation Branding
As **Luxembourg** prepares to assert its presence on the global stage, it brings forth a **dynamic dual strategy**: enhancing its international profile through innovative branding while solidifying its status as a prime hub for **business tourism**. This strategic initiative is backed by **collaborative efforts** among various ministries and local stakeholders, aimed at **attracting talent** and fostering impactful partnerships that will reshape its global image.
### Explore MICE Tourism and More in Paperjam
The latest issue of **Paperjam**, hitting newsstands on **June 13**, dives deep into the realm of **MICE tourism** (Meetings, Incentives, Conferences, and Exhibitions), along with insights into **insurance** and **cryptoassets**. Here’s a sneak peek of some engaging content featured in the magazine:
– **Exclusive Interview** with **Beryl Koltz**, the visionary at the helm of **nation branding**.
– In-depth **analysis** of the **MICE sector** and its growth potential.
– A candid conversation with **Nicolas Limbourg**, the newly appointed president of Aca.
– Critical perspectives on **cryptoassets**, showcasing the **strategic dilemmas** confronted by retail banks.
#### What’s New in MICE Tourism?
The **MICE sector** is evolving rapidly, and Luxembourg aims to capitalize on this growth. With a focus on attracting international meetings and conferences, the country is positioning itself as a decision-making destination where innovation meets business.
### Meet Key Players in Nation Branding
**Beryl Koltz** is leading the charge in transforming Luxembourg’s brand identity. Her insights into the nation’s branding strategies provide a unique perspective on how smaller countries can effectively amplify their voices in a globalized world.
#### Leadership and Innovation
With **Nicolas Limbourg** at the helm of Aca, there’s a renewed focus on fostering innovation and collaboration within the business ecosystem. His leadership signals a promising future for sector growth and development in Luxembourg.
### Cryptoassets: A New Frontier
The upcoming issue also includes a **thrilling analysis** of **cryptoassets**, a topic increasingly capturing the attention of retail banks. It underscores the strategic challenges these institutions face as they navigate the fast-evolving digital landscape.
### A Comprehensive Guide for Event Attendees
Additionally, Paperjam provides a **dedicated section** to help attendees navigate key events, featuring **interviews with speakers**, an **agenda**, and practical tips tailored for making the most of your visit. This comprehensive guide will ensure you don’t miss a beat during your time at key events like **Nexus 2025**.
### Get Your Copy Now!
The **July edition** of Paperjam is available soon, complemented by a specific **supplement** that provides extra value to readers. To stay informed, you can **subscribe to the print edition** or read online at [Paperjam Online](https://www.paperjam.lu).
Mark your calendars for the **August/September edition**, set to release on **July 9**, which will feature its **chief legal officer supplement**.
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*Originally published in Paperjam.*
