Expand Your Business with Aging-in-Place Marketing and Design Tools
As the American population ages, individuals are not only living longer but also embracing more active lifestyles. This shift in demographics has created a significant demand for innovative home designs tailored for long-term family sustainability. To thrive in this evolving market, businesses must adapt their offerings, particularly when catering to the growing wave of baby boomer retirees. One pivotal way to engage this demographic is through NAHB’s Certified Aging-in-Place Specialist (CAPS) credential.
Elevate Your Skillset: Join the CAPS Courses
This April, unlock new avenues for success with the guidance of Steve Monroe, an international consultant and respected author in the field. Over three consecutive days from April 29 to May 1, Monroe will lead live courses focusing on the CAPS credential, equipping you with essential tools to design and implement spaces that facilitate aging in place.
"This course provides an incredible revenue stream to go out and meet the need of the 72 million baby boomers and their children who are retiring or are soon to retire," remarked Monroe.
Course Breakdown: What You Will Learn
Marketing and Communicating with Aging-in-Place Clients (CAPS I)
Date: April 29 | Time: 9 a.m.-5 p.m. ET
In this comprehensive course, you will master the skills necessary to engage with the aging-in-place market. Learn how to effectively communicate and cater to the unique needs of this growing demographic. Enroll now to position your business at the forefront of this burgeoning sector.
Register for CAPS I
Design Concepts for Livable Homes and Aging-in-Place (CAPS II)
Date: April 30 | Time: 9 a.m.-5 p.m. ET
Delve into common challenges faced by aging clients and explore attractive design concepts that prioritize safety and comfort. This course will empower you with the knowledge to modify homes, ensuring they meet the evolving needs of residents with age-related challenges.
Register for CAPS II
Details and Solutions for Livable Homes and Aging-in-Place (CAPS III)
Date: May 1 | Time: 9 a.m.-5 p.m. ET
In the final installment, you’ll be introduced to innovative design solution techniques, advanced products, and best practices for effective installation. Engage in hands-on activities and real case studies that will solidify your understanding of how to create livable spaces ideal for aging in place.
Register for CAPS III
Why Aging-in-Place Marketing is Crucial for Your Business
With the substantial number of baby boomers entering retirement age, businesses that invest in aging-in-place solutions position themselves to capture a lucrative market. By becoming certified in the CAPS program, you not only expand your services but also enhance your credibility and appeal among clients seeking tailored living environments. This is more than a trend—it’s about building homes that foster independence and comfort for generations to come.
Final Thoughts: Join the Movement
Aging in place is reshaping how we think about home design and care in our golden years. By participating in the CAPS courses, you gain the opportunity to be at the helm of this important market shift. Don’t miss out on the chance to elevate your business, provide meaningful solutions, and make a lasting impact in the lives of your clients.
Ready to expand your reach in this transformative field?
Register now for CAPS courses today!
Taking the leap into aging-in-place marketing not only benefits your business but also contributes to a society that values the housing needs of its aging population. Let’s foster a community where everyone can thrive, regardless of age.
