Brian Worsley Elevates Legendary Entertainment as Senior Vice President of Marketing & Creative Advertising
A Dynamic Move in the Entertainment Landscape
In an electrifying development for the world of entertainment marketing, Brian Worsley has been named Senior Vice President of Marketing & Creative Advertising at Legendary Entertainment. This strategic appointment signals a transformative era for the company as it aims to amplify its engagement with audiences across multiple verticals.
A Proven Partnership: Worsley and Rich
Worsley’s journey with Legendary will see him reporting to Blair Rich, the newly appointed Chief Marketing & Commercial Officer. This duo’s collaboration dates back to their successful tenure at Warner Bros.’ worldwide marketing division. Rich praised Worsley’s "strategic and creative strength," emphasizing his capability to design memorable advertising campaigns that will drive Legendary’s marketing team to new heights.
“He’s a meaningful addition to our dynamic and story-driven company,” says Rich, highlighting Worsley’s role in shaping the future narrative of Legendary Entertainment.
Where Creativity Meets Strategy
Worsley’s Role at Legendary
As Senior VP, Worsley will play an integral role in global marketing strategies across Legendary’s diverse portfolio, which encompasses film, television, gaming, and merchandising. His insights will be crucial in executing innovative campaigns and fostering partnerships, especially with the launch of the new global production and sales entity, 193. This is a pivotal time for Legendary, as it strives to not only maintain its legacy but also expand its horizons.
“Reuniting with Blair and joining the rest of the Legendary team at this exciting moment for the company is an incredible opportunity,” Worsley expressed. He is keen on embracing the studio’s vision to create campaigns that reflect its innovative storytelling.
A Track Record of Success
Worsley’s Journey Through Marketing
Brian Worsley is no stranger to high-stakes marketing. His robust career began at Warner Bros., where he spent 15 impressive years, ultimately rising to the position of SVP, Creative Advertising. During this period, he played a vital role in crafting some of the most iconic campaigns for critically acclaimed films like The Dark Knight Rises, Inception, Dunkirk, and Mad Max: Fury Road.
Post-Warner Bros. Ventures
After Warner Bros., Worsley joined Rich at Virgin Galactic, shaping marketing strategies for the groundbreaking Unity 22 spaceflight event. His versatility extends beyond film, having also directed marketing and entertainment promotions for the Los Angeles Dodgers’ High-A affiliate, the Great Lakes Loons. His tenure at the LA-based agency Concept Arts further fine-tuned his skills in theatrical and streaming campaigns.
Future Aspirations: A New Chapter for Legendary
Educator and Innovator
Armed with a BSC in Communication and an MFA in Film Production from the University of Miami, Worsley is not only a seasoned marketer but also a mentor. His experience as an Adjunct Professor at Delta College, where he taught media, screenwriting, and digital production, underscores his commitment to nurturing the next generation of creatives.
As Worsley steps into this pivotal role at Legendary Entertainment, one thing is clear: his passion for storytelling and innovative marketing will undoubtedly propel the studio to new heights in 2025 and beyond. With a team that thrives on creativity and strategy, Legendary is poised to continue its legacy of industry-leading entertainment.
For further insights into Legendary’s dynamic marketing strategies and updates, stay tuned to Deadline. The journey is just beginning!
