Today marks a **significant milestone** for Cambridge Audio, a brand synonymous with high-fidelity sound. This British audio powerhouse has just revealed a bold **new branding strategy** and a pair of innovative products that promise to redefine its presence in the audio market.
The Bold Rebranding Journey
In a dramatic shift, Cambridge Audio has simplified its name to just **“Cambridge.”** This departure from its traditional name—styled as Cambridge Audio for over **50 years**—signals a new chapter for the company. According to James Johnson-Flint, the owner of Cambridge, this transformation is not merely cosmetic but a necessary evolution.
“When I took over Cambridge Audio in 1994, the brand was a rich legacy in neglect,” Johnson-Flint remarked in the announcement. “I’m incredibly proud of how far we’ve come, and this **rebrand** represents a fresh era for our company, connecting us to music lovers in ways we haven’t explored before.”
By dropping the ‘Audio’ from its name, Cambridge aims to break free from the constraints of the conventional hi-fi world. The goal? To evolve into something more expressive, contemporary, and emotionally resonant. This rebranding embraces a new vision that seeks to bridge the gap between **classic audio expertise** and modern aesthetics.
Emotional Connections Through Music
Nick Udall, the Head of Marketing and Brand Partnerships at Cambridge, shared his excitement about this transformative journey. “As a lifelong music fan, leading this transition is career-defining for me,” he said. “This rebrand isn’t just a name change; it’s a **statement of intent**. We’re eager to connect with listeners in innovative ways, from diversifying our products to supporting cultural movements that celebrate a love for music.”
Introducing New Products for a New Era
Alongside its branding refresh, Cambridge has unveiled **two new products** that exemplify its new direction: the **Evo 150 SE streaming amplifier** and **Melomania A100 true wireless headphones**.
The Evo 150 SE: Where Aesthetics Meet Functionality
Designed and engineered in London, the Evo 150 SE melds style and performance. This stunning streaming amplifier features **two 150W Hypex NCOREx Class D amps** that are meticulously tuned by Cambridge. It elegantly integrates the company’s cutting-edge **StreamMagic streaming platform**.
Matt Dore, Chief Technical Officer at Cambridge, noted, “The Evo 150 has always been special for us, merging true hi-fi sound with lifestyle-friendly aesthetics. This special edition pushes boundaries in Class D amplification, providing a **more musical, emotive listening experience** in a refined design.”
The Evo 150 SE will support all major streaming platforms and connections, including **AirPlay 2, Google Cast, HDMI ARC**, and Bluetooth aptX HD. Scheduled to launch in July, this premium appliance is priced at **$3,299**.
Melomania A100: Redefining Wireless Audio
With the **Melomania A100s**, Cambridge is stepping into the realm of true wireless audio, aiming to redefine what high-fidelity music can sound like on the go. Offered in sleek black and white finishes, these headphones support **LDAC** and **aptX lossless playback**, ensuring pristine sound quality.
Equipped with **DynamEQ technology**, the A100s promise balanced and powerful audio even at lower volumes. Notably, these headphones boast an impressive **11 hours** of battery life (or **6.5 hours** with active noise cancellation). Their lightweight design, crafted from premium materials, makes them comfortable for extended use.
Priced at **$149.99,** the Melomania A100 will hit the market later this year, underscoring Cambridge’s commitment to high-quality audio that adapts to modern lifestyles.
Conclusion: An Exciting Future Ahead
As Cambridge boldly repositions itself in the audio landscape, the brand is set to captivate both loyal fans and new listeners alike. With a refreshed identity and innovative products, **Cambridge** is not just looking to the future; it’s ready to shape it. For more information on their latest offerings, visit their official website.
