Introducing the Creative Minds Behind Carolina Housing: The Marketing Team
After **18 engaging episodes** of the Campus Connection Podcast, the spotlight is now on the dynamic trio behind Carolina Housing’s vibrant marketing efforts. Join us as we delve into the world of **Matt, Garett**, and **Emma**—the imaginative minds responsible for the captivating designs, social media interactions, and compelling digital content that keeps students informed and connected.
Meet Matt Bertram: The Collaborative Visionary
First up is **Matt Bertram**, the **Assistant Director of Marketing**. He likens the Carolina Housing team to an in-house agency, emphasizing the critical role of **teamwork** and **cross-campus collaboration**. Matt’s passion for effective communication underscores every project the team undertakes. With experience in radio production and a love for storytelling, Matt brings a unique perspective to Carolina Housing. His journey from the deserts of **Arizona** to the heart of the Carolinas is also nothing short of inspiring.
Garett Hozza: The Design Guru
Next, we have **Garett Hozza**, the **Graphic Design and Digital Marketing Specialist**, whose North Carolina roots fuel his passion for branding and design. Garett tackles three challenges each week—from conceptualizing **logos** to implementing **physical signage** in residence halls. His background as a producer of a student game show called **Win Stuff**—much like a popular TV quiz show—showcases his storytelling flair. Through design, Garett captures the essence of the Carolina experience, ensuring every visual tells a compelling story.
Emma Larivee: The Fresh Perspective
Last but certainly not least is **Emma Larivee**, the **Social Media and Digital Content Coordinator** and the team’s newest member. Emma’s journey from **Connecticut** to North Carolina in late December 2024 brought a refreshing approach to student-centered content creation. Whether she’s filming candid interviews with RAs or crafting tips on pest prevention, Emma’s creative methods make practical content both engaging and entertaining. Her mission? To resonate with students wherever they are—be it Instagram, email, or other digital platforms—ensuring each piece feels **relevant** and **authentic**.
A Comprehensive Approach to Student Engagement
The Carolina Housing marketing team does not just stop at designing eye-catching content. They offer a **comprehensive suite of services** to colleagues within the housing department, including:
– **Social Media and Email Campaigns**
– **Graphic Design and Branding**
– **Photography and Videography**
– **Blog and Web Content Creation**
– **Event Marketing and Strategic Communications**
This multifaceted approach keeps students engaged with vital information and enhances their overall campus experience.
Building Connections Through Meaningful Campaigns
This episode of the Campus Connection Podcast is more than just introductions; it unveils the driving force behind the team’s mission. Each campaign is designed to foster **connections**, helping students navigate their housing options while feeling at home and engaged with their community. Matt articulates the unique challenge each year brings as they welcome a new wave of first-year students, ensuring they feel **welcomed**, **informed**, and **energized** about their campus living experience.
Internship Opportunities: Get Involved!
The team is also proud to promote their **student marketing internship program—**a **hands-on experience** designed for ambitious Tar Heels. Interns immerse themselves in active campaigns, learning skills in graphic design, social media management, video production, and more, all within a fast-paced, practical environment chock-full of learning opportunities.
Keep an eye on the **Student Staff Opportunities page** of the Carolina Housing website for updates! Currently, the **Summer Resident Ambassadors** position is hiring, with applications open until **April 21**!
Join the Conversation!
If you’re a student curious about housing options, an aspiring marketer, or simply want to connect with the voices shaping our vibrant campus community, this podcast episode is a must-listen! Tune in on **Spotify**, **Apple Music**, or check it out below!
Ready to join this innovative team? Apply to be a **Summer Resident Ambassador** HERE!
