Are You Ready for Cannes? Essential Tips for Navigating the Croisette
The Cannes Lions International Festival of Creativity is just around the corner! Whether it’s your debut experience or your tenth, one undeniable truth prevails: without a strategic plan, the week can whirl by in a haze of panels, parties, and pitches. Here’s how to seize every moment, according to seasoned experts and fresh newcomers alike.
Prepare Like a Pro
Success starts well before the plane takes off. Get a head start by immersing yourself in research: identify the key speakers, trending topics, and brands known for impactful activations. For a comprehensive overview, check out Propeller Group’s list of fringe events to prioritize opportunities aligned with your goals.
As Tamsin James, CMO at MSQ, wisely suggests, “Plan a schedule and register for everything in advance, but allow yourself the flexibility to take in the ambiance—the work, the activations, and the people.”
Jennifer Quigley-Jones, CEO of Digital Voices, emphasizes the importance of fringe events—a treasure trove of chances awaits those with keen eyes. “Review event guides, and connect on LinkedIn for free events that align with your business objectives,” she advises.
Find Your Base
Not hosting your own event? No problem. Choose a cozy café, a lively beach bar, or a sun-soaked terrace as your home base. Having a familiar spot makes it easier for connections to find you and can significantly increase your chances of serendipitous encounters.
Tarek Ouagguini, CEO of Happydemics, states: “Don’t just chase the biggest parties; some of the most enlightening conversations often happen over morning coffee on the Croisette.” Approach every interaction with curiosity—real questions can transform small talk into monumental opportunities.
Be Selective, Stay Open
Though it’s tempting to fill every minute of your calendar, remember that sometimes less really is more. Allow spontaneity to lead the way; those impromptu chats often lead to the most meaningful connections.
“Cannes moves quickly,” advises Karen Forbes, Chief Growth Officer at Coolr. “Plan intentionally, yet remain open to the unexpected. Bring a distinctive viewpoint that embodies your team’s value. That’s what leaves a lasting impression.”
Marissa Nelson, EVP of Marketing & Comms at Equativ, echoes this sentiment: “Don’t feel pressured to attend every panel, party, or pop-up event. Focus on what energizes you! And remember your sunglasses.”
Phil Ricketts, Wholesale Commercial Director at Royal Mail Marketreach, is taking this advice to heart on his inaugural trip: “Don’t overschedule yourself. Embrace the freedom to explore and comprehend the festival.”
Make Conversations Count
Every interaction is a chance to create connections or redirect your path. Whether you’re queued for a talk or savoring a spritz at a villa, be prepared to listen, ask insightful questions, and share your perspective.
“Cannes is an attention market wrapped in a festival,” notes Ben Putley, CEO of Alkimi. “Every discussion is an investment—whether for relevance, capital, or next year’s invite.” Clarify your intentions: know whom you aim to meet and what you’re willing to let go of.
Tap into Communities
There’s no need to go it alone! Organizations like UKAEG offer curated events and invaluable connections. Joining such communities provides insight into maximizing your Cannes experience.
Louise Watson, Associate Director at Propeller Group and Co-Founder of Empower Café, asserts, “Having a supportive community at Cannes is crucial. The Empower Café has become a sanctuary, and our Women at Cannes WhatsApp group now boasts over 1,000 members. These networks can lead to spontaneous and memorable meetups.”
Extend Your Impact on Social Media
The buzz extends beyond the festival grounds—capitalize on it! Share your insights, highlight noteworthy sessions, and tag people you meet. By doing so, you not only grow your network but also enhance your brand’s visibility long after the Croisette sunsets.
Plug into the Platforms
Keep an eye out for activations from major social platforms like Meta, Pinterest, and TikTok. These activations can offer exciting interactive experiences—perfect for connecting with creators and industry professionals. “These spaces often host the brightest minds in the creator economy,” says Quigley-Jones.
Lead with Value
While everyone aims to make an impression, not everyone brings value. Stand out by being the person who makes intros, shares helpful takeaways, or points others toward must-attend talks. You’ll be remembered long after those name badges are stored away.
Take Care of Yourself
Cannes is more than just a vibrant festival; it’s a marathon. Hydrate, pace your nights out, and take moments to recharge. Ryan Nelsen, CMO of StackAdapt, reminds us, “What better way to start the day than with a refreshing swim in the sea?”
Niki Chana, Programmatic Strategy Director at SBS, highlights that among your essentials, a trusty pair of comfortable shoes reigns supreme. “Expect heat, rain, hustle, and magic in Cannes. Wear comfy shoes, apply sunscreen, and stay hydrated.”
Final Thoughts
At Cannes, clarity is everything. While others chase superficial connections, your real opportunity lies in engaging with intention and contributing meaningful conversation.
As Putley aptly concludes, “Optimize for signal, not just presence. There’s real opportunity in clarity. Make your moves wisely before the music stops.”
So, come equipped with curiosity, determination, and your sunscreen. With the right mindset, Cannes Lions could be the most energizing, transformative week of your year.
