Indianapolis Colts Make Waves in Switzerland: A Bold International Expansion
Palm Beach, Fla. – In an exhilarating move that highlights the rising popularity of American football, the Indianapolis Colts have officially set their sights on Switzerland. This exciting announcement adds to the Colts' ongoing efforts to extend their brand beyond the U.S. borders and connect with international fans.
Building a Global Brand
The Colts’ expansion to Switzerland marks their third foray into international markets, joining Germany and Austria in the quest to grow the game. With Switzerland nestled right between these vibrant DACH markets, the potential for fan engagement and brand promotion is immense.
Joining the NFL's Global Markets Program
The Colts unveiled their plans following their participation in the NFL's Global Markets Program (GMP), which is designed to foster NFL fan growth worldwide. This program empowers teams to cultivate their presence abroad and create meaningful connections with international audiences.
Every spring, NFL teams can apply for rights to enhance their marketing and fan interactions in selected global markets. Successful bids are awarded rights for a minimum of five years, allowing franchises to implement activities akin to those in their home regions. This strategic move positions the Colts to make a significant impact in Switzerland and beyond.
Exciting Plans Ahead
The Colts have outlined ambitious plans for their Swiss venture. Beyond broadening the reach of Colts broadcasts, these initiatives include:
Fan Engagement: Creating engaging experiences that resonate with local audiences.
Business Development: Partnering with local businesses to foster economic ties.
Youth Programs: Encouraging young talents to engage with the sport, including the promotion of flag football.
A Message from Leadership
“We are thrilled to extend Colts Nation overseas and connect with the fans, businesses, and communities of Switzerland,” stated Jim Irsay, the Colts’ Owner & CEO. This expansion is not just about football; it's about building a sense of community and belonging among fans all over the globe.
Strengthening Ties to the DACH Region
With Indiana boasting robust trade relations with Switzerland—ranking second among U.S. states in imports and fourth in exports—the Colts’ expansion represents not just a marketing opportunity but a cultural bridge. Their debut game in Germany, which saw the Colts triumph over the New England Patriots in Frankfurt, was a resounding success, and they are set to host the first-ever regular season NFL game in Berlin in 2025.
Moreover, the Colts will collaborate with former linebacker Bjoern Werner, who serves as the team's official ambassador in Germany and Austria. He will utilize his media company, Bromance Sports, to further engage Swiss fans and businesses, ensuring that this transition is smooth and impactful.
Looking Forward to Growth
“With the Colts now entering the Swiss market, we see endless opportunities to enhance the Colts brand and introduce more American football to fans in the DACH region,” remarked Werner, also a recognized NFL expert on RTL German Free TV. The passion for American football has been evident in Germany and Austria, and Switzerland is poised to follow suit.
For more information about the Colts’ international initiatives, be sure to visit Colts.com/International. Join us on this thrilling journey as the Colts continue to grow their global footprint, bringing the spirit of American football to fans around the world!
This exciting venture into Switzerland not only exemplifies the Colts’ commitment to expanding the game but also underscores the increasing impact of American football on a global scale. Are you ready to cheer for the Colts as they take this monumental step?
