Elevate Your Advertising Game: Basis Technologies Unveils Powerful New Features
June 10, 2025
In the ever-evolving landscape of digital marketing, staying ahead is crucial. **Basis Technologies**, a leader in advertising automation, has just announced groundbreaking features that could be the game-changer you’ve been waiting for. With enhancements like **omnichannel reporting**, **data visualization**, **paid search activation**, and **task management**, they’re poised to redefine how marketers approach campaign management.
Transforming the Advertising Landscape
Basis Technologies’ **AI-powered platform** brings together an integrated suite of modular applications designed for seamless planning and operations across programmatic, publisher-direct, search, and social channels. The latest enhancements aim to create a **fully integrated environment**, automating critical phases of the advertising lifecycle.
Comprehensive Reporting Redefined
At the heart of this upgrade is Basis’ **reporting and insights hub**, which consolidates campaign data from over a dozen sources. This powerful tool is key to driving performance analysis and reporting. The new features harness partnerships with **Snowflake** and ThoughtSpot to merge various campaign reporting systems—including third-party platforms—into a single, user-friendly dashboard. This ensures **enhanced visibility** and **data consistency** across all marketing efforts.
Key Features to Amplify Your Strategy
So, what can marketers expect from these new capabilities? Here’s a breakdown of the most significant features:
- Cross-Channel Insights: Benefit from automated ingestion of campaign data from Basis’ DSP and all major paid search and social media platforms.
- Scheduled, Automated Reporting: Say goodbye to manual reports. Get automated updates sent directly to stakeholders.
- Live-Updated Dashboards: Monitor your campaign’s progress in real-time with dynamic dashboards.
- Customizable Report Builder: Tailor your reports to meet specific needs and preferences.
Streamlined Paid Search Features
In addition to the reporting enhancements, **Paid Search features** have been meticulously crafted to facilitate the creation, approval, and export of search campaigns directly into **Google Ads**. But that’s not all; the **Task Management enhancements** have been developed with campaign-specific tasks in mind, offering prioritized to-do lists, email alerts, and streamlined sharing options.
Empowering Marketers with Insights
As Tyler Kelly, Company President, aptly states, “Advertising has grown increasingly fragmented.” Today, teams often rely on multiple disconnected software solutions, complicating campaign reporting. With the new updates, **Basis is committed to empowering advertising professionals** with clear insights into what drives performance, enabling them to transform complex data into actionable narratives. This is essential as marketers strive to justify advertising spend and enhance their strategic decision-making processes.
Join the Revolution with Basis Technologies
As digital marketing continues to evolve, the tools you use must adapt accordingly. With Basis Technologies at the forefront of advertising innovation, the future looks brighter than ever. Ready to take your campaigns to the next level? Explore these new features and regain control over your advertising strategy.
For more information, visit www.basis.com.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
