(Phoenix, AZ) – The CronkitePro initiative at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication is thrilled to unveil its groundbreaking course: Sports Media – The Analyst from the Athlete’s Perspective. This six-week online professional development certificate program aims to revolutionize the world of sports journalism by showcasing how former athletes are redefining the narrative through their unique insights and lived experiences. The course is expertly led by C. Keith Harrison, PhD, a preeminent voice at the crossroads of sports, culture, and business.
Are you an aspiring sports analyst, a media professional, or perhaps a current athlete eager to delve into the media landscape? This course promises to deliver an in-depth examination of how storytelling intersects with culture, identity, and emerging digital platforms.
Discover the Power of the Athlete’s Voice
“This course isn’t just about learning to be on camera,” asserts Dr. Harrison. “It’s about understanding the cultural power of the athlete’s voice in shaping our discussions around sports.” Participants will enrich their on-camera presence, refine their analytical and storytelling skills, and delve into the intricacies of media branding—all while gaining invaluable insights from industry leaders who are reshaping the landscape.
Program Overview
Program Highlights
- Virtual Sessions: July 7 – August 15, 2025
- In-Person Media Summit: July 18-19, 2025
- Location: ASU California Center, 1111 S Broadway Suite 100, Los Angeles, CA 90015
- Instructor: C. Keith Harrison
- Course Fee: $10,000
- Scholarships Available: Apply here
Why This Course Stands Out
Key Highlights:
- Exclusive Expert Insights: Engage with top sports media professionals who have shaped the contemporary sports narrative.
- Dynamic Curriculum: Participate in interactive sessions that include multimedia assignments, peer collaboration, and real-world case studies.
- Networking Opportunities: The optional in-person Sports Media Summit in Los Angeles is a gateway to connect with notable figures like Jemele Hill, Charles Davis, and more.
- Skill Development: Equip yourself with industry-relevant skills in athlete-informed storytelling, digital strategy, and audience engagement.
Course Modules
Course Modules Include:
- The History and Theory of Athlete-Journalism Collaboration
- Core Analyst Skill Sets Across Sports
- In-Person Sports Media Summit in Los Angeles [Optional]
- Media Representation in Non-Major Sports
- The Athlete’s Perspective in New Media
- The Future of Sports Media: Ownership, Storytelling, and Innovation
Who Should Enroll?
Ideal Candidates:
- Former professional or collegiate athletes seeking careers in media
- Sports journalists aiming to elevate their analytical perspectives
- Content creators interested in athlete-centered narratives
- Professionals eager for hands-on learning and industry networking
How to Register
Steps to Enroll:
- Enhance your professional profile by adding this certification to your LinkedIn, resume, or CV.
- For comprehensive details or registration, visit Sports Media—The Analyst from the Athlete’s Perspective or reach out to Malcolm Holmes at [email protected].
- Step into a new era of sports media where athletes are not just the story—they are crafting it!
Meet the Facilitator
C. Keith Harrison, PhD is a distinguished figure in the fusion of sports, business, and culture. As a former professor at the University of Central Florida (UCF), he pioneered The Minor that’s Major™️ Sport Business Management program and is an innovator in online education. His accolades include the prestigious 2020–21 Nasir Jones Hip Hop Fellowship at Harvard University and multiple publications spanning various relevant topics.
Dr. Harrison’s extensive expertise not only enriches the curriculum but also opens doors for participants, ensuring a transformative educational experience.
About CronkitePro
CronkitePro provides a range of professional development opportunities including courses, badges, certificates, and webinars through ASU Learning Enterprise. Most programs are designed for flexible, self-paced online completion, making them cost-effective avenues for personal and professional growth. In-person training programs are also available at locations across Los Angeles, Phoenix, and Washington, D.C.
Join us today, and transform your understanding of sports media!
