Unleashing Innovation: Cygnus Marketing Communications Joins Forces with Verisk Marketing Solutions
Conshohocken, Pa. — April 03, 2025 — In a remarkable move that promises to reshape the landscape of higher education marketing, Cygnus Marketing Communications has announced a strategic alliance with Verisk Marketing Solutions (VMS), a division of Verisk, a global leader in data analytics and technology. This unprecedented collaboration aims to provide higher education institutions with **cutting-edge** marketing solutions through a **single, streamlined platform**.
The Power of Integration: Combining Forces
At the heart of this alliance lies the integration of **Verisk Marketing Solutions’ comprehensive** suite of privacy-first data offerings—encompassing TCPA insights, identity, and attribute data—with Cygnus’ **innovative marketing intelligence platform**, VEGA. By merging these powerful tools, higher education institutions can relinquish the burdens of operational complexities and redirect their focus toward maximizing **enrollment growth**.
Why This Alliance is a Game-Changer
In a landscape fraught with regulatory challenges, this collaboration underscores the significance of **simplicity**, **privacy**, and **exceptional customer support**—elements that are key to enhancing performance marketing campaigns. Marcelo Parravicini, Chairman and CEO of Cygnus Marketing Communications, encapsulates this sentiment perfectly: “Through this strategic alliance, we empower educational institutions to gain profound insights into their promotional and recruitment efforts. Our commitment to consumer privacy and responsibly sourced data fortifies institutional integrity, ensuring promotional endeavors align closely with student and regulatory mandates.”
Enhancing Recruitment Efforts
Jamie Field, Vice President of Strategic Alliances for Verisk Marketing Solutions, echoes this excitement, stating, “We are thrilled to partner with Cygnus in enhancing the recruitment and promotional strategies of higher education institutions. Cygnus’s **flexible** VEGA platform makes it effortless to assimilate our privacy-first data, thereby facilitating **compliant** and effective marketing strategies directed at those seeking adult education.”
Pioneering a New Standard in Enrollment Management
This groundbreaking alliance is set to position higher education institutions at the forefront of **enrollment management innovation**. By harmonizing the sophisticated marketing intelligence of Cygnus with the rich consumer insights provided by Verisk, institutions can streamline operations, refine recruitment strategies, and receive unmatched support. Together, they are redefining the standards for leveraging **compliant**, **transparent**, data-driven tactics to enhance adult student recruitment.
About Cygnus Marketing Communications
Cygnus Marketing Communications stands as a vanguard in the higher education sector, illuminating the path for institutions with integrated technology, performance marketing, and enrollment management solutions. Recognized for their rapid growth and dedication to transparency, Cygnus blends **state-of-the-art technology** with **data-driven strategies**, delivering compliant and impactful marketing solutions that address the unique challenges faced by educational institutions. Their relentless pursuit of challenging marketing objectives drives scalable, sustainable enrollment growth.
About Verisk Marketing Solutions
Verisk Marketing Solutions, a division of Verisk (Nasdaq: VRSK), provides award-winning identity data and insights that create comprehensive views of marketable U.S. consumers and households. They prioritize responsible data sourcing, including unique propensity data, which allows marketers to enrich existing consumer datasets for enhanced marketing personalization. Trusted by leading brands and publishers for decades, Verisk embraces a commitment to consumer privacy and ensures responsible data usage, fostering better consumer experiences and augmented marketing outcomes.
Media Contact: Caroline Hansen [[email protected]]
