Howardson Group Welcomes Darren McMahon as New Head of Marketing
The landscape of golf machinery is evolving, and Howardson Group is thrilled to announce the appointment of Darren McMahon as the new Head of Marketing. With a wealth of experience across multiple industries, Darren is set to steer the brand into an exciting new era.
H2: A Wealth of Experience
Darren’s impressive career trajectory includes prestigious roles at Aga-Rangemaster, Valor Fires, and most recently, Viessmann—a renowned family-owned German company where he dedicated 14 years to shaping the UK marketing, training, and public affairs landscape. His extensive background in high-quality product manufacturing and customer-focused marketing makes him an ideal fit for the Howardson Group, which proudly includes the Dennis, SISIS, Hunter Grinders, and Syn-Pro by SISIS brands.
H3: A Vision for Quality and Service
When asked about what drew him to Howardson, Darren emphasized the importance of the company’s family-owned ethos. “As a family-owned business, decisions are made for the long term. There’s a very high drive for product quality, which I believe is extremely important," he stated. “Customers should receive the very best product that we can manufacture, and the product should perform excellently in their role.” This aligns perfectly with Howardson’s mission to deliver not just exceptional products, but a premium service experience to its customers.
H3: Immersing into the Industry
Entering this role during a bustling period, Darren wasted no time in immersing himself in the golf machinery sector. In his first five weeks alone, he attended three major exhibitions in the UK and USA, where he connected with dealers, customers, and industry experts. He even gained hands-on experience using Dennis and SISIS equipment on both natural and synthetic surfaces, immersing himself in the challenges and triumphs faced by groundcare professionals.
“I think I joined at the best time to get a good feel for the company and the industry,” remarked Darren. “It’s been incredibly busy, but I have a growing appreciation for the hard work that goes into the preparation and maintenance of playing surfaces.”
H4: Strategic Goals for the Future
Darren’s vision for his new role can be distilled into two main objectives:
- Preserve the Brand Legacy: "My first goal is to protect the historic legacy that has built the brand perceptions and reputations we enjoy today."
- Drive Expansion: "The second goal is to leverage this foundation to propel the continuation of Howardson Group’s growth—both within the UK and Irish markets, as well as on the international stage, where high-quality machines paired with superior service can open new doors."
H2: Looking Ahead
Howardson Group is excited to have Darren on board, and the future looks bright with his leadership. As he embarks on this journey, the company aims to reinforce its commitment to quality and exceptional customer service—hallmarks that have earned them a esteemed place in the industry.
For more information on Howardson Group and their innovative product offerings, visit their website: www.howardsongroup.com.
In summary, Darren McMahon’s leadership is expected to pave the way for sustained growth and excellence in the world of golf machinery, ensuring that the Howardson brand remains synonymous with quality and service in the years to come.
