Times Music Appoints Dextryl Ferrao as Head of Catalogue Exploitation and Marketing
Mumbai – Exciting changes are unfolding at Times Music, India’s iconic music powerhouse! The company is thrilled to announce the appointment of Dextryl Ferrao as the new Head of Catalogue Exploitation and Marketing. With an impressive 25 years of industry experience, Dextryl is set to propel Times Music toward ambitious local and global growth.
A Rich Musical Legacy
Times Music proudly boasts an extensive catalogue that spans various genres, including Spiritual, Pop, Hindi, and Punjabi. With Dextryl at the helm, the focus will shift towards strategic initiatives aimed at catalogue monetization, international collaborations, and content marketing. He will manage not only Times Music’s flagship repertoire but also its recently acquired regional catalogues, such as ARC Musicq and Symphony Recording Co.
Strategic Partnerships for Growth
A cornerstone of Dextryl’s role will be to deepen collaboration with Primary Wave, one of the world’s most prestigious music publishing houses. This partnership opens up new avenues of growth and adds significant value to the diverse content under Times Music’s imprint. Explore more about Primary Wave here.
Mandar Thakur, CEO of Times Music, expressed enthusiasm regarding Dextryl’s appointment, stating, “Dextryl’s deep expertise and understanding of music monetization come at a crucial time as we unlock the full potential of our catalogue. His leadership will be key to accelerating Times Music’s global footprint.”
A Visionary in Music Marketing
Dextryl Ferrao couldn’t conceal his excitement about joining the Times Music family. He remarked, “I’m thrilled to join Times Music at a pivotal time in the Indian and global music landscape, where the value of content is being reimagined. With Times Music’s rich repertoire and its partnership with Primary Wave, there’s tremendous opportunity to unlock long-term value for a new generation.”
Credentials that Speak Volumes
Before joining Times Music, Dextryl held senior roles at major global music labels, including Sony Music Entertainment and Universal Music. He is particularly renowned for bridging creativity and strategy, successfully leading catalogue initiatives, artist marketing, and licensing deals. His impressive portfolio includes groundbreaking campaigns for legendary artists like Daft Punk, Beyoncé, Michael Jackson, and A.R. Rahman.
The Future of Times Music
With Dextryl Ferrao’s leadership and vision, Times Music is poised to redefine the boundaries of music marketing in India and beyond. As he sets the stage for groundbreaking initiatives, the future looks promising for this iconic music house.
For more insights into music marketing trends, check out this article.
Let’s tune into this exciting chapter for Times Music as it embarks on a journey filled with innovation, collaboration, and a whole new level of musical experience!
